Why do you think the concept is targeted at conventional or current matatu owners? We are limiting our imagination here by applying our broken matatu model to this,...in fact, if Uber tries to emulate the matatu way of doing things, it is likely not to work..
Expanding on @Drobos idea, imagine this scenario ...its 5:30 pm, day over at Industrial Area for instance, people milling about, a prospective traveller enters his or her usual route, Industrial Area Street A to BuruBuru shopping center ..., and so do a few others, the Uber app aggregates people originating from one point and are terminating their journeys at different points along the same route, Shell, phase 5, buru centre ...it sees there is a quorum, may be 7 people are sufficient,...it generates a code for the route, lets call it a journey code and searches nearby to see if there are any vans available and publishes ...a driver signs up/activates the journey code and moves to the first pick up point ....
See? Not hard at all.
There will be challenges (legal and regulatory), and matatu owners will be rebel and be petulant to the ends of the earth, but the matatu industry will be disrupted....we are reaching a tipping point with this madness.

My Dear Littlers,
2019 is full of possibilities, and at Little, we are super excited at the way things are folding up.

We are working hard to ensure that we provide you with the best Technology products in the sharing economy. We started with hailing cabs, then we added Boda Boda. Both these offerings have been successful. Today Little serves not just riders in Kenyan cities, but also serve Uganda, Zambia and before the end of February, we should be in Tanzania.

I am glad to inform you that we have now launched Little Shuttle. At the press of a button, you can book a Shuttle. A Shuttle that is clean and safe, a Shuttle without hassle, exactly how an ideal mass transport should be. However we are honest to let you know that this is a new service, and we are also perfecting our game, and I request your feedback to customize this product to suite Kenyans, After all we Kenyans are unique!

To serve you, we have opened up following three routes.

Apple Route from Kahawa Sukari To Westlands and back.
Avacado Route from BOMAS > Upperhill > CBD and back and
Lemon Route from Kinoo to South B and back.
Currently the frequency of these shuttles is every two hours, starting from 0645am on week days. However, with time, we would be adding more shuttles on these routes, as well open over 10 new routes. On Sundays, we will have routes that will take you to your church and back.

You may have noticed; our Route names are given as Fruit names. We wanted to name our routes after the Kenyan Big Five, however we noted that BRT is coming, and their route names are given as Big Five, so me and my team had to think something different, and ended up with these names!!. I hope you like our route names.

In this month of Love, we want to win your heart. So, we have decided that you can hop in and out of any Little Shuttle completely Free throughout February.

Love is an amazing feeling, make sure you keep your loved ones happy this Valentines.


Kamal Budhabhatti,
Chief Executive, Little.

The National Safety and Transport Authority has blacklisted Swvl and Little shuttle for violating operation rules.

Director General Francis Meja in a press statement on Monday said the two hailing app companies have been engaging in commuter service business within Nairobi contrary to its licence.