FUTURE OUTLOOK
Future market outlook remains positive with the unveiling of the Big Four Agenda by the National Government where affordable housing and manufacturing were among the top priorities. The competitive environment is expected to result in subdued cement prices in the near future. Revenue enhancement and cost optimization will therefore remain key focus objectives as the Company continues to leverage on its brand to weather competitive pressure. Despite the depressed results, the Board remains confident in realization of its turnaround efforts and takes cognizance of Government support in concretizing initiatives in sourcing for working capital. The Company is further reorganizing its
strategy and structure to reengineer the business in order to improve performance, cost rationalization and efficiency.
This is geared towards reduction of the high Finance and Administrative costs and stabilization of the value chain processes in order to enhance efficiency and ultimately the Company's competitive position.
The Board is optimistic that with the implementation of the Company’s medium term plan, the Company will return back to profitability.

CEO fired https://www.businessdail...25818-5qwnvc/index.html

East Africa Portland cement declares all jobs redundant as it undertakes a restructuring to reverse a daily loss position of ksh.8 million. Payment will be made at points of exit and employees are encouraged to reapply for reconfigured positions

East Africa Portland cement declares all jobs redundant as it undertakes a restructuring to reverse a daily loss position of ksh.8 million. Payment will be made at points of exit and employees are encouraged to reapply for reconfigured positions

East Africa Portland cement declares all jobs redundant as it undertakes a restructuring to reverse a daily loss position of ksh.8 million. Payment will be made at points of exit and employees are encouraged to reapply for reconfigured positions