Use shilling cost averaging i.e buy shares at regular intervals so that when the market is low you buy more share and when the market is high your money affords fewer shares. That way you average the cost of the shares over a duration. I bought some SCom shares at 7.2 and felt pretty dumb. Then when the price got to 2.8, I invested heavily in the same company (I did not shy away from the previous loss). This has paid off handsomely. Continue buying shares on a regular basis and hold for the long term preferably.



this is questionable advice at best...shilling cost averaging is what got him into this problem...i advise that in future you set what are known as stop loss and take profit levels...for instance you bot scom at 7.2...u shud be looking to sell it at say 13.2 as ur take profit level and also look to sell same stock at
4.2 as your stop loss...NEVER EVER average...averaging is adding good money to bad..treat each buy as a different position/trade

You seem to have made all your investments at once when the market was high. Use shilling cost averaging i.e buy shares at regular intervals so that when the market is low you buy more share and when the market is high your money affords fewer shares. That way you average the cost of the shares over a duration. I bought some SCom shares at 7.2 and felt pretty dumb. Then when the price got to 2.8, I invested heavily in the same company (I did not shy away from the previous loss). This has paid off handsomely. Continue buying shares on a regular basis and hold for the long term preferably.