The winning neighborhoods in Nairobi Real Estate industry

Nairobi’s Real Estate prices have been on a continual rise of 25 percent since 2011. It has also been voted for as one of the top 10 cities to watch by the global real estate firm, Jones Lang LaSalle, out of 150 cities globally.

According to the Cytonn Real Estate review report, the sector recorded rental yields of 9.6 percent in retail, 9.2 percent in commercial office and 5.2 percent in the residential sector, resulting to an average rental yield for the real estate market of 8.0% compared to 7.8% in 2016.

With monthly website visits of approximately 2 Million per month and 200,000 monthly returning visitors on the Jumia House website, our platform has firmly established itself in the Real Estate Industry in Nairobi and Kenya in general.

According to the Jumia House analytics,

Most of the clients visiting our online platform are looking at the prospects of renting houses rather than buying of homes. This can be as a result of the increase in the population of Nairobi County, which stands at approximately 3.5 million according to the Nairobi City County website.

In December alone there was a total of 63.12% searches on the Jumia House platform by individuals seeking to rent apartments as compared to 36.88% of the individuals looking to buy flats.

The trend for renting in Nairobi is still at a steady pace as seen by the 62.76% searches for rental properties within the Nairobi region.

Our prime residential neighbourhoods according to our data is Kilimani (9.51%), Lavington (9.31%), Karen (8.66%), Westlands (7.70%), Kileleshwa (6.60%), Langata (3.70%), Parklands (3.29%), Syokimau (2.90%)Runda (2.60%) and Ngong Road (2.30%)

According to our Key Account Manager, Kilonzo Kivuitu, “These areas are leading because there is good infrastructure-roads, good sewerage systems, and ample security due to the numerous police stations in the area, furthermore, the finishes in the houses in these areas are exquisite.”

Other cities according to our analytics which are coming up in terms of demand of housing include; Kajiado, Mombasa, Kilifi, Machakos, and Naivasha just to mention a few.

When it is convenient you cite Cytonn (if through a 3rd party), while other times you trash them. problem with you is always looking for positive data that pushes your agenda. Isorite tuko hapa pamoja.

Juzi i saw you quote a KNBS data of 2009 to push your agenda, 2009

Search is not equal to popularity. No one searches for Kibera houses on Jumia but go and try and get housing Kibera and you will know what a red hot market looks like!

There is no point you have advanced with your stats and I don't think Angelica_ann needs data to make her point. You are too biased and thats how people lose money!

So according to you and Jumia, Kibera is not a popular market? Mathare 4A is not a popular market? Dandora is not a popular market? Kariobangi? Oyole? All this are not popular? Boss you must be joking! Returns in all this areas beat returns in your "popular neighbourhood" by a mile.

People who are searching for housing online are a very very different breed of people and that's why search and popularity cannot be the same.

Mugundaman you love creating fallacious arguments to push your point ahead. Everyone else here is trying to learn and share knowledge and information. What you keep doing is creating strawman arguments by claiming victimization when facts or the counterfactual is presented to you.

Anyway for this argument you get -10. Jumia "research" is not reflective of the Nairobi real estate.

Sad situation we have in kenya since the data says majority of searches were for apartments to rent. The middle and upper classes should be searching for stand alone houses to buy and not apartments to rent.

@mugundaman is right. Search data is very important coz it shows/reflects what the market wants.

Even opinion polls use sample sizes of about 2000 people and they more or less accurately reflect what the 40m kenyans want. So jumia is also a very reliable tool, particularly for gauging the needs for the middle and upper classes who are more likely to use such tools in house hunting.

You seem to be unschooled in matters internet. Jumia and other property websites are the future in property marketing. Potential clients can view the properties, the rooms, the bathrooms, the kitchen, the garden, the neighbourhood etc before even making a physical visit. A lot of to-buy/rent-or-not decisions are made after searching jumia and co. Also a property that is searched for more is more likely to be bought or rented out unlike one where few people show interest.

@alma you should visit the equivalents of jumia in other countries e.g. property24.co.za (SA), zillow.com (US) and realestate.com.au (Australia) to be enlightened on the convergence of "jumia" and real estate.