Laying off some workers paid handsomely as its impact was felt in:
1.Distribution costs went down by 13%
2.Administrative expenses went down by 12%
3.Cost of sales went down by 6%
4.operating profit went up by 41%
5.Net profit went up by 28%
This was a good move although not sustainable.
The digital venture which the company has spent ksh 200 million will definately aid in sustainable growth in revenue.
Towards the goal of financial freedom