Kenyan outgrowers of natural sweetener stevia are set to cash in following the European Union’s (EU) approval of sale of its extract.
The European Food Safety Authority (EFSA) has allowed Malaysian-owned PureCircle, which buys stevia from farmers through agricultural firm James Finlays, to sell the sweetener rebaudioside M, or Reb M, a formulation from the stevia leaf.
PureCircle, which is listed on the London Stock Exchange, has been fighting to have Reb M approved for sale in the EU.
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