pilgrimage wrote:I have never understood the marketing strategy of Airtel Kenya.I always wonder how they hope to penetrate the voice and data market especially the later with such poor coverage.All over kenya (i have travelled widely), there are only pockets of coverage and only mainly around major urban centres.If you inside the house,you will be lucky if you get anything.
Meanwhile you can get Safaricom even in a deep cave.
I went to a Airtel shop and i was told,'inakuwanga hivyo'.A friend of mine said that either Airtel have no clue what they are doing or someone is seriously sabotaging them.
..the management has ONE tool and one tool only in their arsenal. Cost Reduction. Not cost management or cost control. They attack every business problem with this. A terrible way to strategise as operations will go wrong if you don't get inventive. And when in a hole, they double down.
Imagine your child gets ill, the doc says its malnutrition cause you have had him on a kale only diet; hence you need to supplement his diet with meat, milk and some beans...and you go...No!too costly! Need to reduce the kales to one meal a day!
It is like that with Airtel. A good case of the king is naked when it comes to their management and this cost thing. Even a monkey can see it.
A company with 6+ million subs ought to make some money...Saf has what, 23+ million? Thats four times, so being very generous, they should be able to haul in a tenth of what Saf makes surely? 3 billion is not a bad payday. Instead, Safaricom has them beat by the 15th second of each business day.
Mind boggling.