2012 wrote:murchr wrote:As 2016 closes its curtains here are some of the trends to expect in 2017.
1. The virtual experience. The virtual gear and assistants were the IN gift this Christmas period in the west. This is the newest status symbol. I wait to see the $ale numbers from Amazon, Google and Samsung. The trend will def pick up in the new year. I give it time in Kenya before Madowo tries this.
2. Online shopping. Amazon shipped more than 1Billion items just this christmas season world wide. Alibaba sold goods worth $17.8B on Singles day in Nov. More and more businesses are ditching the "brick and mortar" store for online shopping. More in store in 2017.
3. Traditional TV is dead. Welcome Netflix, hulu, Amazon, Apple, Showmax Coming soon Alibaba entertainment and ...... Why do we still don't have "On Demand" TV in Kenya?
4. More data and cloud services - More and more services will be based on the cloud. The cloud generation continues
5. Cyber threats. Pakistan almost launched a nuclear war on Israel over a fake news article. So now these threats are no longer limited to some people wanting to steal your credit card details, or sabotaging your website, they include sabotaging the national power grid or bringing down the communication equipment of a country...
6. Online jobs. kuhustle, ajiradigital. Looking forward to see what they have to offer.
That's a great analysis, but it's all Internet based, what do you see offline? Self-drive vehicles etc.
On my part I see a big rise in individual and corporate blogging.
Traditional media as you correctly put it is dead. Nation & Standard cannot continue relying on newspapers and expensive advertising rates on print media. Imagine paying about 600k for a full page ad? That's insane as statistics show that persons aged under 35 are not buying or reading newspapers offline.
I see more multinationals coming to Kenya looking for emerging markets away from Trump.
A drastic reduction in corruption.
An increase in millionaires mostly through Internet based companies and fashion.
Gradual fall of Nakumatt will continue as others enter their space and direct online product marketing/sales take root.
Individual V/Blogging will surely take course. Caroline Mutoko, Grace Msalame have started doing it for several companies.
On cars, Toyota will continue to unveil Toyota Mirai - A car said to run on Hydrofuel - maji..waiting to see how that goes, the first car was sold in 2015 but toyota has been providing this fuel.
Today was particularly a good day for Tesla, their test drive car avoided a crash by sounding an alarm and stopping when the car infront crashed. the driver was recording. This happened in Netherlands the video is online.
Google has also had their self drive cars on the road for a while, the traffic regulations are being drafted tho and the debate will be long and tough after Tesla's accident earlier in the year.
Uber wants to introduce self drive cabs. I dont know how that will go down.
Some technologies have been there and will continue - Bitcoins and Blockchain technology, 3D printing.
NAkumatt had an online page, I dont know why it hasn't taken off. I see people buying from some random facebook sellers, surely many would trust Nakumatt Uchumi etc.
Posta.....this is the year they style up or perish.
***On Broadcasting and Tv***
Kenyan TV still has an audience, the only problem is the quality of content and how its delivered. Sadly this can only be changed by a new fresh team, the existing team is already too accustomed. A revival like K24s tho, the newbies brought the old habits from other stations with them...
"There are only two emotions in the market, hope & fear. The problem is you hope when you should fear & fear when you should hope: - Jesse Livermore
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