@ProverB is correct... There was a time Total decided to lose sales to increase Profit Margins... Why? Coz the risk was too great of those extra sales...
Higher prices (due to high INPUT costs) does not mean higher profits...
That said... I think KK will increase market share... and profits from its regional subsidiaries will be much better...
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett