Thanks a lot.
I expect in election Y17 they will make revenue from advertising costs by politicians.

Regards

They need to stop golfing and start innovating. Get rid of the chairman, recruit a new digital print boss and get rid of the TV head. In this new age, they can't afford to stay with people who have an archaic kind of thinking.

And that is the truth.
I don't envy NMG at all.
Newsprint, their strongest division, is a dying industry.
TV is too confusing and too competitive after the digital migration, advertisers are confused and I can almost predict the closing or major downsizing of NTV like their radios in a few months. If their biggest gamble, Churchill acquired his own frequency, which is just a matter of time, NTV will be in a crisis.

@Mike that is a very defeatist way of looking at this.

1. Any news organization should know the difference btn news and noise. In wazua, its not news until its published by nation/business daily and recently the star. We wazuans dont trust so much what has been published by substandard, daily post and other click bait e-papers....I think you know why but did you say they are making money?. So in as much as there are so many bloggers out there Nation Media group shouldn't cry foul but take the lead in giving accurate and objective news analysis that is not lazily researched, and poorly presented. Why do we always go to Reuters/Bloomberg for business news and Economist/Forbes for business magazines? NMG needs to scale...move with the times, the ocean has new entrants and the tide is different.

2. We the readers and/or investors really don't care about how budgets are split up, what we care for is content. Is it aesthetically displayed, is it entertaining, informative, accurate, upto date etc. Why would NMG want a search engine? Google and Microsoft created that, all you need to do is hire @alma (search engine optimization engineer) and the rest will fall in place. Type bbc on google, the results will give you every legitimate bbc page

3. Banners are not just the only kind of online advertising there is. Editorial content, like what the business daily had for Oracle is one way of doing it. There's a reason why companies are using Vloggers and Bloggers to advertise their stuff...Lack of creativity in traditional media companies. Which is very what NMGs management is all about. Look at Business Daily's youtube page... just random bogus clips, and this is where Rich Management beats you, Rich will air the financial results briefing live on Youtube and post them for those who missed out , while our the traditional news broadcasters sleep. Their digital classified product should have been the talk of town, but the likes of OLX will keep taking the largest market share because of management issues.

4. NMG has to see google and facebook as avenues of broadcasting. The under 25s are not waiting at the sitting room to watch the 7 or 9 oclock news. They are on facebook, snapchat, instagram and youtube watching stuff "happening now". Citizen has realized this and they've started broadcasting live on FB. Other news companies in the west will air just a short clip on TV and ask their listeners to watch the rest of the interview on their online page. And who is managing NMGs Youtube pages? You know your digital team has a problem when this happens



Stop giving excuses @mikeock. If you are in NMGs management hit me up on twitter my name is the same with an s I can give you pointers

One day on this forum we had to agree

I have seen these so called media companies in Kenya just play games online. The horror stories I have for you just this year alone would scare a scarecrow.

It's now belief that this thing called digital is acturial science to Kenyan corporates.

Nation made stupid mistakes when they started copying every tom dick and harry online. This idea by Mick Ock that OLX is a flop is exactly what I mean when I say, corporates have no idea about the online business model. None at all. Who told you OLX doesn't make money for its investors? Where did you get those financials from?

They went ahead with Nsoko etc etc...Mistakes I called out as amatuer hour. But here we are.

Now they are all copying Ghafla...Star classifieds etc. Yaani if I was their digital team, I'd be very worried. No idea what the business model is. To them creating websites and adding the names Nation, The Star, Standard is a winning economic endevour.

Obviously, you are right murchr, these people spend more time golfing than understanding what the internet business is all about.

But I remember all too well saying that water shall find it's own level by 2016 and beyond. The time is nigh.

Mike Ock for someone who's been online for eons as you say, you really should google more about the impact of tom dicks and mary's setting up wordpress blogs. And how such has now changed how human beings behave.

This is not only in print media....Just google "accountant in kenya". Not a single accountant is in the top ten....Yet the fellows are hustling hiring marketers. mmhhhh.

The problem is not digital media. The problem is the people hired to ensure that a site with 1 million visitors a day, is still making a loss.

Just fire everyone in that office and start again.

My view is simple..Digital media shall only be understood by small business in Kenya. Agile business that doesn't have to go through 20 people to decide on how to answer a tweet. That's just the way things are done online.

And the share is on a southward trend

The long term outlook of this company is not appealing. Maybe they will survive but I highly doubt they will ever thrive especially with the current modus operandi.

NYT is just a newspaper. Not comparable to NMG which owns TV stations and a classified portal that is dormant. The markets are different, how many papers do you think Newyorkers read come-on wacha copy and paste thinking. People still need news in Kenya, no one else is better placed to give it. They just need to stop being too comfortable and get out of the comfort zone. Now paste News Corps chart

Even print advertising can make money.