Don't get the rationale, what is the business case for sponsoring an anonymous English club, Kenyans will still focus on their Arsenal/Man-U slave masters. Can Sportspesa compete with the Russian oligarchs and the ME petro-dollars
Why not throw all that money at KPL, get it more organized, buy equity in many of the struggling sides and wait to reap rewards in future. Its the longer harder road to take but has the highest upside.
For crying out loud, roll out a Diamond league styled athletics comp in Kenya or Africa, take it to all the major towns/cities and see yourself hitting it big.
I could go on all day about the sporting opportunities I see in Kenya that this guys have ignored
"The purpose of bureaucracy is to compensate for incompetence and lack of discipline." James Collins