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NMG Closes Broadcast Stations
Lolest!
#1 Posted : Thursday, June 30, 2016 9:47:53 AM
Rank: Elder

Joined: 3/18/2011
Posts: 12,069
Location: Kianjokoma
Laughing out loudly smile Applause d'oh! Sad Drool Liar Shame on you Pray
Impunity
#2 Posted : Thursday, June 30, 2016 9:51:41 AM
Rank: Elder

Joined: 3/2/2009
Posts: 26,331
Location: Masada
G.O.S.H!
Portfolio: Sold
You know you've made it when you get a parking space for your yatcht.

Intelligentsia
#3 Posted : Thursday, June 30, 2016 10:01:26 AM
Rank: Elder

Joined: 10/1/2009
Posts: 2,436
yes have seen memo going round, woii pole kwa those affected
#thinking of barclays retrenchmentcover
madollar
#4 Posted : Thursday, June 30, 2016 2:40:27 PM
Rank: Veteran

Joined: 11/17/2009
Posts: 2,040
Location: GA
In broadcasting hakuna kitu kama strong TV/Radio station it will be about segmentation i.e KTN news, bamba sport Inooro etc .Print will also eventually die .Royal media and guys at lion place are the only people currently making the right moves when it comes to media.
muganda
#5 Posted : Thursday, June 30, 2016 5:12:06 PM
Rank: Elder

Joined: 9/15/2006
Posts: 3,907
madollar wrote:
In broadcasting hakuna kitu kama strong TV/Radio station it will be about segmentation i.e KTN news, bamba sport Inooro etc .Print will also eventually die .Royal media and guys at lion place are the only people currently making the right moves when it comes to media.

I did not know there's such an animal known as 'Day 2 Journalism'. I will purpose to NOT partake.

Agreed @madollar Citizen and KissFM just did not leave space. Before even talking of KTN and their Radio Maisha.

moneydust
#6 Posted : Thursday, June 30, 2016 6:59:22 PM
Rank: Member

Joined: 1/31/2007
Posts: 304
madollar wrote:
In broadcasting hakuna kitu kama strong TV/Radio station it will be about segmentation i.e KTN news, bamba sport Inooro etc .Print will also eventually die .Royal media and guys at lion place are the only people currently making the right moves when it comes to media.


True, they were very slow, and still are in recognising the goldmine that is vernacular radio.
RMS beats them 50 nil.The new strategy leaves them with newspaper as the main cash cow followed by Tv .I bet somewhere down the line, this strategy will be dumped and radio brought back on board.
murchr
#7 Posted : Friday, July 01, 2016 4:49:07 AM
Rank: Elder

Joined: 2/26/2012
Posts: 15,980
madollar wrote:
In broadcasting hakuna kitu kama strong TV/Radio station it will be about segmentation i.e KTN news, bamba sport Inooro etc .Print will also eventually die .Royal media and guys at lion place are the only people currently making the right moves when it comes to media.


I beg to differ, print will not die. Strategy is KEY. They just need to be creative. Muganda has looked and the numbers and he can see clearly radio and QTV are not making him money, so why keep swimming in the red ocean? The big sharks in radio are known, if Macharia tried to copy Kiss fm or Nation, he'd be the one downsizing now. Fact is Qfm was created to counter Radio Citizen and Jambo...a clear lack of creativity (kiosk mentality) by management. There's enough to go around for everyone they just need to cut out their niche and excite the market.

Apart from listening to Radio in the car, where else do you get to sit and indulge in radio?

Now as they move to the digital jungle, they need to loose that person who was posting on their facebook page. The digital readers have a short attention span, no one wants to read 3 paragraphs of a FB post. 2 retweeting yesterdays news is not keeping people up to date, tweet the current information....that is what is news.
"There are only two emotions in the market, hope & fear. The problem is you hope when you should fear & fear when you should hope: - Jesse Livermore
.
alma1
#8 Posted : Friday, July 01, 2016 8:33:52 AM
Rank: Elder

Joined: 9/19/2015
Posts: 2,871
Location: hapo
Murchr please remember the conversation we had a few years ago. I told you they would die. Now they think having that website is just great. They have no idea what is coming.
Thieves are not good people. Tumeelewana?

kollabo
#9 Posted : Friday, July 01, 2016 11:53:20 AM
Rank: Veteran

Joined: 2/3/2012
Posts: 1,317
"The Jubilee government is hostile to the media..........Some of the destructive policies implemented under CS Matiang'i and Info Secretary Ezekiel Mutua involved slashing government advertising in newspapers" - Mutuma Mathiu

This must be the dumbest Editor in Chief in this country.
Swenani
#10 Posted : Friday, July 01, 2016 12:44:26 PM
Rank: User

Joined: 8/15/2013
Posts: 13,237
Location: Vacuum
kollabo wrote:
"The Jubilee government is hostile to the media..........Some of the destructive policies implemented under CS Matiang'i and Info Secretary Ezekiel Mutua involved slashing government advertising in newspapers" - Mutuma Mathiu

This must be the dumbest Editor in Chief in this country.

So in short, our media houses are surviving on govt adverts....if this is the case, can they be independent?
If Obiero did it, Who Am I?
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