http://www.businessdaily...4/-/j87obz/-/index.html

Soon you will be able to change providers and keep your phone number.

SCOM will lose enormous value. Damn

Safaricom is the proverbial cat with 9 lives. It is too early to write it off

@mlefu, click here

I just think this has the markings of a price WAR. Given how price conscious Kenyans are - it will be tough to maintain loyalty unless through slashing prices

I don't think kenyans are really price-sensitive in what network they use. Otherwise mob would by now have migrated to the cheaper options such as YU. Or even Zain, whose usefulness u wont realize until you r out of the country.

Granted, maybe the issue of number portability may have prevented this but then how does one explain that even in Safcom itself a good number of subscribers are not bothered to migrate to cheaper tariffs despite Safcon doing heavy advertsing on same? Some Kenyans are just not bothered, maybe once their main basic goal - ability to communicate via mobile - is achieved then the rest are details.
Marketing types would probably call this fancy names like brand/customer loyalty but to me its just customer lethargy/inertia/indifference;MJ would probably call it kenyans peculiar tariff habits.

BTW, what about the low income grouos where the 20/ bambas really sell like hot chapos - are hey really sensitive to the tariffs?

When it comes to SCOM I doubt price is a factor. It's patriotism/belief and all the other benefits including mpesa, coverage, dominance, internet etc. Castle was a better brew than anything EABL and for a fair price but still we stuck with EABL. Why? I don't know.

Kenyans are definitely NOT price sensitive... which I think is a good thing. It encourages innovation. Unless these other guys start selling some significant Value Added Services, I don't see mass movement. There's a reason why Barclays, with its expensive, foreign, snob image still makes the highest profits in our market.

i really dont c safcon goin down that easy using just the points raised in this dicussion.

their downward movement will be brought mainly by universality of dual sim card phones.

the fact that most of us want to hold on to safcon is given, mainly because of the extras, and the "am known by this number" theory.

dual sims will open up the price war in my view because one is able to choose the prefered line to use when calling out depending on the going rates at that point in time. all this while still maintaining both connections at the same time.

i just wonder what will happen to safcon in the event 3-sim phones or even 4-sim phones hit the market!!!!