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SCOM: Impact of number portability
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mv_ufanisi
#1 Posted : Thursday, April 22, 2010 8:36:03 AM
Rank: Member

Joined: 1/15/2010
Posts: 625
http://www.businessdaily...4/-/j87obz/-/index.html

Soon you will be able to change providers and keep your phone number.

SCOM will lose enormous value. Damn
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mtaalamu
#2 Posted : Thursday, April 22, 2010 9:03:23 AM
Rank: New-farer

Joined: 4/19/2010
Posts: 14
Absolutely!Lack of number portability was the only reason people had to put up with Safcon;I guess their days are numbered now unless their rates are re-adjusted sawasawa...
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murenj
#3 Posted : Thursday, April 22, 2010 9:13:26 AM
Rank: Member

Joined: 7/22/2008
Posts: 851
Location: nairobi
Safaricom is the proverbial cat with 9 lives. It is too early to write it off
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mlefu
#4 Posted : Thursday, April 22, 2010 9:13:39 AM
Rank: Elder

Joined: 2/11/2007
Posts: 1,680
Location: nairobi
how possible is it?
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Jaguar
#5 Posted : Thursday, April 22, 2010 9:25:03 AM
Rank: Member

Joined: 6/7/2007
Posts: 263
Location: humu humu
@mlefu, click here
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2012
#6 Posted : Thursday, April 22, 2010 9:38:44 AM
Rank: Elder

Joined: 12/9/2009
Posts: 6,592
Location: Nairobi
mv_ufanisi wrote:
SCOM will lose enormous value. Damn


I doubt that. Last year even MJ had conceded that Safcom subscriber base might go down to 65% if I think from 77% but figures show that they've actually gained and is at 80%.

There will be a small storm but Safcom will wither and come out even stronger after all as Kibs would ask, you'll be migrating to go where? Unless Bhati are coming with goodies I really don't see any better option.

BBI will solve it :)
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  | | Edit by user: Thursday, April 22, 2010 9:40 AM | Reason: Not specified
mv_ufanisi
#7 Posted : Thursday, April 22, 2010 9:43:52 AM
Rank: Member

Joined: 1/15/2010
Posts: 625
2012 wrote:
mv_ufanisi wrote:
SCOM will lose enormous value. Damn


I doubt that. Last year even MJ had conceded that Safcom subscriber base might go down to 65% if I think from 77% but figures show that they've actually gained and is at 80%.

There will be a small storm but Safcom will wither and come out even stronger after all as Kibs would ask, you'll be migrating to go where? Unless Bhati are coming with goodies I really don't see any better option.


I just think this has the markings of a price WAR. Given how price conscious Kenyans are - it will be tough to maintain loyalty unless through slashing prices
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Jaguar
#8 Posted : Thursday, April 22, 2010 9:54:29 AM
Rank: Member

Joined: 6/7/2007
Posts: 263
Location: humu humu
@mv ufanisi, the low pricing model being used by yu is copy pasted from bharti. When Bharti takes over, its going to be impossible for safcom to maintain the exorbitant calling rates, they will have to bite the bullet....@wazua, i can now log in and post from my phone.
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Intelligentsia
#9 Posted : Thursday, April 22, 2010 10:24:50 AM
Rank: Elder

Joined: 10/1/2009
Posts: 2,436
I don't think kenyans are really price-sensitive in what network they use. Otherwise mob would by now have migrated to the cheaper options such as YU. Or even Zain, whose usefulness u wont realize until you r out of the country.

Granted, maybe the issue of number portability may have prevented this but then how does one explain that even in Safcom itself a good number of subscribers are not bothered to migrate to cheaper tariffs despite Safcon doing heavy advertsing on same? Some Kenyans are just not bothered, maybe once their main basic goal - ability to communicate via mobile - is achieved then the rest are details.
Marketing types would probably call this fancy names like brand/customer loyalty but to me its just customer lethargy/inertia/indifference;MJ would probably call it kenyans peculiar tariff habits.

BTW, what about the low income grouos where the 20/ bambas really sell like hot chapos - are hey really sensitive to the tariffs?
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  | | Edit by user: Thursday, April 22, 2010 10:30 AM | Reason: Not specified
mv_ufanisi
#10 Posted : Thursday, April 22, 2010 10:29:24 AM
Rank: Member

Joined: 1/15/2010
Posts: 625
Intelligentsia wrote:
I don't think kenyans are really price-sensitive in what network they use. Otherwise mob would by now have migrated to the cheaper options such as YU. Or even Zain, whose usefulness u wont realize until you r out of the country. Granted, maybe the issue of number portability may have prevented this but then how does one explain that even in Safcom itself a good number of subscribers are not bothered to migrate to cheaper tariffs despite Safcon doing heavy advertsing on same? Some Kenyans are just not bothered, maybe once their main basic goal - ability to communicate via mobile - is achieved then the rest are details.
Marketing types would probably call this fancy names like brand/customer loyalty but to me its just customer lethargy/inertia/indifference;MJ would probably call it kenyans peculiar tariff habits.


U can bet that the other phone companies will go into an advertising frenzy and this time - people will listen because they can easily move. The lethargy is in knowing that you will find it difficult to communicate with ur contacts once u switch. SCOM will be tested to the core on this one. The other operators must be smelling blood. Watch out Bharti - coming soon!
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