madollar wrote:In broadcasting hakuna kitu kama strong TV/Radio station it will be about segmentation i.e KTN news, bamba sport Inooro etc .Print will also eventually die .Royal media and guys at lion place are the only people currently making the right moves when it comes to media.
I beg to differ, print will not die. Strategy is KEY. They just need to be creative. Muganda has looked and the numbers and he can see clearly radio and QTV are not making him money, so why keep swimming in the red ocean? The big sharks in radio are known, if Macharia tried to copy Kiss fm or Nation, he'd be the one downsizing now. Fact is Qfm was created to counter Radio Citizen and Jambo...a clear lack of creativity (kiosk mentality) by management. There's enough to go around for everyone they just need to cut out their niche and excite the market.
Apart from listening to Radio in the car, where else do you get to sit and indulge in radio?
Now as they move to the digital jungle, they need to loose that person who was posting on their facebook page. The digital readers have a short attention span, no one wants to read 3 paragraphs of a FB post. 2 retweeting yesterdays news is not keeping people up to date, tweet the current information....that is what is news.
"There are only two emotions in the market, hope & fear. The problem is you hope when you should fear & fear when you should hope: - Jesse Livermore
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