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TV Viewership by the numbers
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murchr
#1 Posted : Tuesday, April 26, 2016 10:18:34 PM
Rank: Elder

Joined: 2/26/2012
Posts: 15,980
TV Trends, Q1 2016

Citizen TV continued to dominate ratings in Q1, drawing an average rating of 7.9 compared to 7.5 in Q4 2015. KTN slightly increased its share from Q4 to Q1, from 3.0 to 3.2, and remained in second place, whereas NTV fell in share from 1.9 to 1.8 and remained in third place. K24 and QTV were forth and fifth in terms of average ratings in Q1. The below chart demonstrates ratings for Q4 2015 and Q1 2016.



We find that throughout the week, Citizen remains on top in all time blocks, with KTN second. The only time that NTV surpasses KTN in terms of viewers is from 19:30 to 21:00 on Sundays, which is when the popular Churchill Show airs. We have observed this trend in the past, and the Churchill show continues to bring in NTV's highest ratings of the week.

More here

"There are only two emotions in the market, hope & fear. The problem is you hope when you should fear & fear when you should hope: - Jesse Livermore
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washiku
#2 Posted : Wednesday, April 27, 2016 12:21:14 AM
Rank: Chief

Joined: 5/9/2007
Posts: 13,095
Always wonder what makes Citizen Radio this popular
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mkeiy
#3 Posted : Wednesday, April 27, 2016 9:00:01 AM
Rank: Member

Joined: 1/27/2012
Posts: 851
Location: Nairobi
washiku wrote:
Always wonder what makes Citizen Radio this popular





Laughing out loudly Laughing out loudly Laughing out loudly Laughing out loudly Laughing out loudly Laughing out loudly Laughing out loudly

My Capital is under "others".

Laughing out loudly Laughing out loudly Laughing out loudly Laughing out loudly Laughing out loudly Laughing out loudly Laughing out loudly
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Swenani
#4 Posted : Wednesday, April 27, 2016 9:23:40 AM
Rank: User

Joined: 8/15/2013
Posts: 13,237
Location: Vacuum
washiku wrote:
Always wonder what makes Citizen Radio this popular



Classic is number 3? Jeso mwana wa Mary!!
If Obiero did it, Who Am I?
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Swenani
#5 Posted : Wednesday, April 27, 2016 9:26:45 AM
Rank: User

Joined: 8/15/2013
Posts: 13,237
Location: Vacuum
Is this viewership and audience based on opinion polls or how do they arrive at these ratings?
If Obiero did it, Who Am I?
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Lolest!
#6 Posted : Wednesday, April 27, 2016 10:07:32 AM
Rank: Elder

Joined: 3/18/2011
Posts: 12,069
Location: Kianjokoma
Swenani wrote:
washiku wrote:
Always wonder what makes Citizen Radio this popular



Classic is number 3? Jeso mwana wa Mary!!

Kenya sio Nairobi
Laughing out loudly smile Applause d'oh! Sad Drool Liar Shame on you Pray
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Swenani
#7 Posted : Wednesday, April 27, 2016 10:16:06 AM
Rank: User

Joined: 8/15/2013
Posts: 13,237
Location: Vacuum
Lolest! wrote:
Swenani wrote:
washiku wrote:
Always wonder what makes Citizen Radio this popular



Classic is number 3? Jeso mwana wa Mary!!

Kenya sio Nairobi


The report is clearly titled
Quote:
TV and Radio Trends in Kenya, Q1 2016
If Obiero did it, Who Am I?
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kayhara
#8 Posted : Wednesday, April 27, 2016 12:22:45 PM
Rank: Veteran

Joined: 5/5/2011
Posts: 1,059
Lolest! wrote:
Swenani wrote:
washiku wrote:
Always wonder what makes Citizen Radio this popular



Classic is number 3? Jeso mwana wa Mary!!

Kenya sio Nairobi

By the way outside Nairobi Matatus classic is not popular anywhere else, never heard anyone listening to classic at home or in their cars
To Each His Own
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qooler
#9 Posted : Wednesday, April 27, 2016 1:11:25 PM
Rank: Member

Joined: 6/18/2012
Posts: 235
kayhara wrote:
Lolest! wrote:
Swenani wrote:
washiku wrote:
Always wonder what makes Citizen Radio this popular



Classic is number 3? Jeso mwana wa Mary!!

Kenya sio Nairobi

By the way outside Nairobi Matatus classic is not popular anywhere else, never heard anyone listening to classic at home or in their cars


Actually the only popular thing with classic is Maina & Kingang'i show. After 10am Nairobians switch to other channels
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masukuma
#10 Posted : Wednesday, April 27, 2016 2:18:52 PM
Rank: Elder

Joined: 10/4/2006
Posts: 13,823
Location: Nairobi
The other aspect to all this is - as an advertiser, who do you give your advertisement shillings? is it the widest reach? or the widest reach for the target group you want! For example, advertising for Kimbo or Unga fulani mpya would go to Citizen but if you want to reach a certain group of people who have lots of cash to spend - you go to the station they listen to. You fish where the type of fish you want are!
All Mushrooms are edible! Some Mushroom are only edible ONCE!
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