Here is a Live Radio snapshot of a Kenyan FM Station displaying the Title of Song now playing and the Artist.
Https://www.youtube.com/watch?v=SXrQ_iwAM9c
Diffusion is a process by which an innovation is communicated through certain channels over a period of time among participants in a social system.
Diffusion relies heavily on human capital.
The innovation is then adopted by five categories of adopters.
These are chronologically: innovators 2.5% , early adopters 13.5%, early majority 34 %, late majority 34% and lastly the laggards 16%
Where do you, your institution, company etc lie in this 'Bell Curve'?