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Why did True Love and Drum fail?
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muganda
#1 Posted : Tuesday, March 23, 2010 12:50:50 PM
Rank: Elder

Joined: 9/15/2006
Posts: 3,907
Male as I am, the gloss and fanfare of East Africa Magazines publications was difficult to ignore. So glance at them I did, over the shoulders of those close to me.

The color looked so bright, and the smiles so genuine. I tell you Duncan Willets' photos and Connie Alouch's styling gave testament to belief all God's creations are beautiful. And the society events, homes featured, the moving stories... the talent: Carole Mandi, Jacqueline Thom etc.


So why do I read that EAM is folding? And what do these South African businessmen always get wrong?
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bkismat
#2 Posted : Tuesday, March 23, 2010 12:59:19 PM
Rank: Elder

Joined: 10/23/2009
Posts: 2,375
Another sad day. Maybe it is the of said poor reading culture among Kenyans. Or there is no critical mass of readership who can support the said magazines.How much did they cost Kshs 150 or 200? The cost may have been too much for the target market.
It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt...
-Mark Twain
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Radiance
#3 Posted : Tuesday, March 23, 2010 12:59:31 PM
Rank: New-farer

Joined: 11/30/2009
Posts: 47
Location: Nairobbery
Source?
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WWW
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mlefu
#4 Posted : Tuesday, March 23, 2010 1:03:10 PM
Rank: Elder

Joined: 2/11/2007
Posts: 1,680
Location: nairobi
wrong audience..try a football publication, by the way are porn magazines legal in Kenya?
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muganda
#5 Posted : Tuesday, March 23, 2010 1:08:28 PM
Rank: Elder

Joined: 9/15/2006
Posts: 3,907
@Radiance BusinessDaily front page http://www.businessdaily...-/15t8u0hz/-/index.html

@mlefu Their target audience doesn't read football or porn
@bkismat TrueLove 280/- Drum 250/-
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bkismat
#6 Posted : Tuesday, March 23, 2010 1:13:14 PM
Rank: Elder

Joined: 10/23/2009
Posts: 2,375
I thought the target audience of the magazines was women. 52% of the Kenyan population.
It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt...
-Mark Twain
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muganda
#7 Posted : Tuesday, March 23, 2010 1:17:28 PM
Rank: Elder

Joined: 9/15/2006
Posts: 3,907
@mlefu Ooops! I stand corrected. I had totally forgotten about Adam, and as a man - Wooooaaah, there they missed the point completely. Is it possible Pala Oyunga (as editor) had more insight into female psyche than male?

Now in Adam, the target market reads football and maybe ocassionally even some racy stuff. Advertising revenues, political tension aside; this magazine ended up being read by women interested in how men think.
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anasazi
#8 Posted : Tuesday, March 23, 2010 1:28:06 PM
Rank: Veteran

Joined: 6/8/2007
Posts: 675
I think the culture of getting free 411 on the web has also played its part. I mean, even football magazines have suffered. Why buy a magazine with stale news when you can get it all on goal.com? As for Adam magazine, they were maybe targeting metrosexuals, who arent too many it seems...
Form is temporary, class is permanent
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Djinn
#9 Posted : Tuesday, March 23, 2010 1:45:39 PM
Rank: Elder

Joined: 11/13/2008
Posts: 1,565
they have been groping their way down a rocky cliff - the Drum I once freelanced for around 2006-2007 is not the same drum of recent years. From a magazine aimed at the hoi polloi with human interest stories and a low cover price (kshs 100) to a fashion/gossip/who's who magazine for the elite.

I was never able to understand that transition. But even as a magazine for the average mwananchi, its editorial leadership sucked...
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wa P
#10 Posted : Tuesday, March 23, 2010 1:54:31 PM
Rank: Member

Joined: 5/26/2009
Posts: 326
Location: Nairobi
Methinks there are several independent reasons for the said impending folding of EAM:
- Article-length reading culture is being effectively killed by straight- to- the- point media (SMS, Facebook...)

- With information age, news delivery is getting efficient and we shall always be trying to catch up. Morning developments, opinions, news are stale by lunchtime.

- @Mlefu has a valid reflection above - porn. Internet is bringing a whole new dimension in recreation.

- And then of course the S.African business jinx.

Those 'old enough' here shall recall Readers Digest subscription. I Stopped mine 1 year ago (since 90s)as issues were piling up unread. By the way RD seem to be adapting to short articles and testimony-based advertising.

Interesting blogs like Wazua is the way to go.
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