i dont see advertising being an issue in the long term except for low quality broadcasters like utugi. this is a smart play for the future. what we often forget is that Kenya is one of the most populous countries in the world and is an aggregation of multiple ethnic nations. it will have over 80 million people by 2050 and GDP is growing. there are small countries like Austria, Switzerland, Czech Republic etc that have 10 million people or less but can sustain multiple media voices.
All my friends are heathens, take it slow. Wait for them to ask you who you know. Please don't make any sudden moves.