streetwise wrote:Macharia has guts..letβs see how it works out. Including getting enough guys to advertise in the vernacular TVs , plus 24 hours run. Even CNN struggles with 24 hour runs.
Good part of it he is creating Jobs even for those walianguka Kisungu
when Rose started Kyuk Radio, we all wondered where she thought she'd get content for full day broadcast.
Because KBC vernacular radio was something like
5am-Kikuyu
7am-Kiembu
9am-Kimaasai
11am-Hindi
It was very limited!
But anyway, it's going to be tricky because they're vying for limited hours of TV watching unlike radio which has almost the entire day busy. TV for most is from 7pm -10