When will the AGM be?

Courtesy of my ♥ throb Terry-Ann Chebet:

A STEP- BY- STEP GUIDE TO BRINGING DOWN AN AIRLINE

1.Ensure staff morale is at an all time low. Do not motivate or respect your staff, remember to dismiss employees and at every opportune moment, slash allowances and salaries. Make sure you lose your best minds to other airlines.

2.Do not create goodwill or loyalty from employees, this will then create abundant space for corruption.

3. Try your best to get a raw deal from so-called partners who must not share a vision with your airline. Never re-negotiate partnerships.

4. Introduce irrelevant departments with overpaid heads. Make use of as many consultants as you can who are paid to do nothing.

5. Over price your ticketing and do not care what competitors charge.

6. Withdrew from routes that make money to pave way for partner airlines.

7.Ensure your board is complacent and has as little knowledge on aviation as possible.

8.Hire expatriate cabin crew, they should stay in expensive hotels at all times, ensure you ignore multilingual Kenyans sending in CV’s for these positions.

9.Hedge your fuel for long periods of time under arrangements that will not profit the airline.

10.Make sure flight cancellations are frequent, the angier the customers, the closer you are to your ultimate goal.

11.Buy aircraft that everyone warns you against. Buy many of them actually, especially if they are expensive to maintain, with wanting cargo capacity in a market with high demand for cargo carriers. Ensure you pale in comparison to your competitors who have bigger equipment.

12. Import all your inflight items from Europe and other expensive markets.

13. Don’t bother with the procurement guys, whether it is aircraft parts or fuel, they know best.

14.Hang on to your old fleet however expensive they are to maintain and fuel.

@Pesa Nane, for me the bottom line is price. I have taken two trips in the last one month and did comparative price checks not at a travel website but at the travel agent's office ( with cash in my hand). Trip 1 : Ethiopian $473, KQ: 620. I choose ET and saved $147, quite some good change. Trip 2, KQ 45K, Rwandair 25K, i had 20k as pocket change.Ni hayo tuu.

As they discuss fuel hedging, leasing etc, they could spare time too for price sensitive customers like gathige.

Point missed! I also love to look at the price but just as you choose Rwandair / Ethiopian there are Rwandese, Ethiopians, S. Africans, TZ-ians and Ugandans who will choose KQ purely based on price!
Thing is, for KQ, the EXPENDITURE and not the income is the problem. Same like an organized hustler will have pocket change while a high flying high spender gets parted with his.