@chris79, try talking to someone for 40-60mins on saf to saf and you will know why people encourage their girlfriends, clandes, wives, parents, siblings & close friends whom they communicate with frequently to get a yu or zain simcard. The cost of phone calls should be kept low by all means necessary, whether your phone book is 90% saf or zain

>> @ muganda, that's quite insightful...but its inevitable for motorola users to continue hitting 155 since they don't have the cell broadcast facility. About the call rates, saf is certainly feeling the heat from Yu. While saf supa ongea rates apply to saf calls only, Yu's amua is across all networks. secondly the saf's main domain_data has been infiltrated by Yu even before they launch their own modems. everyone I know seems to own an unlocked saf modem using a Yu line...The ingenious saf marketing department needs to put on their thinking caps and do some damage control. until obo pay lands safcom can continue overcharging us with their mpesa.

@chris, everyone has a right to chose. If your choice is to dial *155# before making a phone call or checking your cell broadcast, so be it. As you celebrate calling @4bob, there are people who feel nothing because they have been used to calling @0.50cents or 3bob ANYTIME regardless of what the cell broadcast says

According to a number of industry insiders, Safcom is feeling the heat from Yu, especially on voice calls and data.

Safcom have been arguing that the competitors can not sustain the price war but Yu is operating on the high volumes-low margin-low overheads Indian business model, therefore able to sustain the rates.

It will get very interesting after Zain takeover by Bharti, another Indian giant and number portability is implemented.

just a thought, what would happen if Yu, teamed up with the phone makers i.e samsung etc and offered to replace low-end handsets for dualsim handsets. that would enable people to retain their safcom line but still use Yu for making calls. Inspite of the initial cost to Yu, i think it will be a winning strategy in the long-run before number portability is introduced.