alma wrote:Why the passion murchr. Kweli you are the one who asked that the paper go ndigital?
Your vendor is a good business man, not everyone wants to grow up to become a vendor.
What you are forgetting is one thing. The toughest online business is subscriptions. It is the most profitable but the toughest. Trust me, even the guys who have it now free from safcom will dump them the moment they learn about subscription.
As for the dispora guys, be honest, didn't your paper have the same version online? How many subscriptions did it get. I know coz I tried it, saw subscription and dumped it.
The print business has always been sustained by advertising. That has not changed. Even internet business is sustained by advertising. But for me to subscribe, you have to have something I really want.
Print will survive because entrepreneurs will have information that their niche wants. do you read parents magazine online or on print? Can you read a fashion magazine online or on print? Which is the better experience.
I say again, the death of print was reported prematurely and highly exaggerated. It is alive and well. What is dying are state controlled media and power brokers who used to sell information.
Alma, you need to travel then you'll realize that gazeti is as good as Kamwana put it. Thats the reality in some parts of the world. The newspaper is placed outside your home for free why because no one would buy it. Let me give you some homework on demographics
1 Who buys the newspaper? What age group?
2. Among those who buy how many are in the ages of 20s and 30s?
3 How many in this age group peruse the newspaper in the office or at the vendor stand (for free)?
4 Dont we almost all the so called readers of the e-newspaper read it for free online? How many after perusing nation.co.ke have gone back to buy the paper?
I think the approach that nation takes will make the difference. I have subscribed to the economist, FT etc because i have an interest so those who have an interest Nation will do it. There's another (i think app) called gazetti daily...that i've been using to read/peruse the WHOLE paper online. And its quite popular
The way I see the newspaper evolving is...we will not have to wait to read yesterday's news today. The world has evolved to a more instant-we-want-it-now world. This is because we live in the world of twitter/facebook/instagram where communication is delivered as it happens. Those who fail to move with the change will definitely become irrelevant.
Lastly, when Steve Jobs unveiled the first Ipad...everyone told him that we dont need it because we have laptops.....boy we'rent they wrong. Look at Blackberry today.
"There are only two emotions in the market, hope & fear. The problem is you hope when you should fear & fear when you should hope: - Jesse Livermore
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