Heheheh... government cannot save this one. Though COMESA was kind enough to extend quotas for 1 year.

Revenue now one-third. Loss X5

Our view

 Low productivity levels due to unavailability of raw materials
for sugar processing and energy production remains a
primary concern. This has great impact on the revenue
potential of the firm going forward since sugar cane informs
all of its marketable products.

 Factory production costs remain high due to under-utilized
factory capacity and the inability to take advantage of
economies of scale efficiencies.

 Cheap illegal imports and declining prices for sugar will
continue to impact the company’s bottom-line.
Unfortunately this remains an issue beyond the sugar miller’s
control.

 The company faces high gearing ratios with relatively high
debt to equity ratios and illiquidity illuminated by negative
cash flows reported as at December 2014 raising concerns on
its ability to meet its liabilities when they fall due.

 Initiatives tailored to incur cost efficiencies and productivity
savings, and improved liquidity as well as the government
intervening to reduce its liability portfolio are key to
improved performance in the future.

Mumias Sugar names new Australian chief executive



And we're back to 1998. GoK stocks will make investors commit suicide!

Unless MSC posts a larger loss than KQ the market will just take in the bad news without severe hiccups! KQ set the benchmark of shocking losses.

A loss yes it is, and who would expect a profit at this point in time, await the new C.E.O to take over the firm and lets see his strategies long term, for now it is still bad news.