If i'm not wrong, adding a tariff to their Lipa Na Mpesa service is the end goal of all the advertising they did in Dec 2014. They increased the number of transactions under the premise of convenience and more importantly no charges. Then quietly start charging.
A bad move in my opinion. They're now firmly and squarely in competition with Visa at this level. Between no charge and a 22 shilling levy, guess who i'll be transacting with.
Someone somewhere needs to rethink the Lipa Na Mpesa strategy before they hand over all their clients.
Généralement, les gens qui savant peu parlent becoup, et les gens qui savant beaucoup parlent peu.
- Rousseau.