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Kenyan Sports/Sportswear Brand
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ayushnehra
#1 Posted : Sunday, March 08, 2015 6:34:31 PM
Rank: Member


Joined: 1/4/2015
Posts: 153
Hey Guys,

I was speaking to a couple of friends and there was talk of starting a sportsbrand.. Kenya's very own Nike or Adidas..But simply beginning with kit designs (just an example) and leaving the products for a later stage..!
I am aware a lot of promotion and marketing is needed..along with that sponsoring various local teams..

Is there already such a brand? Do you see any potential? Please share your thoughts.
Dreams are not the thing you see in your sleep..it's the thing that doesn't let you sleep. - A.P.J. Abdul Kalam
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muganda
#2 Posted : Monday, March 09, 2015 3:20:08 PM
Rank: Elder


Joined: 9/15/2006
Posts: 3,905
Hmmn... our 'colonial mindset' could have you competing with Nike, Addidas, plus their resellers whatever the brand. Unless BeyondZero are willing to take it up (random thoughts)
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kalenjinherdsboy
#3 Posted : Monday, March 09, 2015 4:00:42 PM
Rank: New-farer


Joined: 1/3/2015
Posts: 86
Location: Bomet
ayushnehra wrote:
Hey Guys,

I was speaking to a couple of friends and there was talk of starting a sportsbrand.. Kenya's very own Nike or Adidas..But simply beginning with kit designs (just an example) and leaving the products for a later stage..!
I am aware a lot of promotion and marketing is needed..along with that sponsoring various local teams..

Is there already such a brand? Do you see any potential? Please share your thoughts.


You have to understand that your primary income stream would be sales to individual consumers. Kitting teams and players is purely for marketing purposes.

Perhaps you could start by conducting market research to see the demand that exists for replica kits for local teams.
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Euge
#4 Posted : Tuesday, March 10, 2015 7:18:06 PM
Rank: Elder


Joined: 8/4/2008
Posts: 2,849
Location: Rupi
ayushnehra wrote:
Hey Guys,

I was speaking to a couple of friends and there was talk of starting a sportsbrand.. Kenya's very own Nike or Adidas..But simply beginning with kit designs (just an example) and leaving the products for a later stage..!
I am aware a lot of promotion and marketing is needed..along with that sponsoring various local teams..

Is there already such a brand? Do you see any potential? Please share your thoughts.

Lorna Kiplagat has a brand. That's what the first lady wears when running. Her prices are on the higher side though ksh 7,900 is the most expensive I saw and Ksh4,500 the cheapest though I didn't look at everything that was on display.
I hear there are plans to ban mitumba imports to promote local industries. I think you are on the right track.
Lord, thank you!
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Othelo
#5 Posted : Tuesday, March 10, 2015 7:23:23 PM
Rank: User


Joined: 1/20/2014
Posts: 3,528
Euge wrote:
ayushnehra wrote:
Hey Guys,

I was speaking to a couple of friends and there was talk of starting a sportsbrand.. Kenya's very own Nike or Adidas..But simply beginning with kit designs (just an example) and leaving the products for a later stage..!
I am aware a lot of promotion and marketing is needed..along with that sponsoring various local teams..

Is there already such a brand? Do you see any potential? Please share your thoughts.

Lorna Kiplagat has a brand. That's what the first lady wears when running. Her prices are on the higher side though ksh 7,900 is the most expensive I saw and Ksh4,500 the cheapest though I didn't look at everything that was on display.
I hear there are plans to ban mitumba imports to promote local industries. I think you are on the right track.

Modest i tell you ....
Formal education will make you a living. Self-education will make you a fortune - Jim Rohn.
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ayushnehra
#6 Posted : Tuesday, March 10, 2015 10:18:28 PM
Rank: Member


Joined: 1/4/2015
Posts: 153
Euge wrote:
ayushnehra wrote:
Hey Guys,

I was speaking to a couple of friends and there was talk of starting a sportsbrand.. Kenya's very own Nike or Adidas..But simply beginning with kit designs (just an example) and leaving the products for a later stage..!
I am aware a lot of promotion and marketing is needed..along with that sponsoring various local teams..

Is there already such a brand? Do you see any potential? Please share your thoughts.

Lorna Kiplagat has a brand. That's what the first lady wears when running. Her prices are on the higher side though ksh 7,900 is the most expensive I saw and Ksh4,500 the cheapest though I didn't look at everything that was on display.
I hear there are plans to ban mitumba imports to promote local industries. I think you are on the right track.


Asante Sana @Euge..!! Thanks for the Thumbs Up..I have already got in touch with some people in India and Bangladesh regarding a variety of product..hopefully this can materialise.

Thanks Wazuans..
Dreams are not the thing you see in your sleep..it's the thing that doesn't let you sleep. - A.P.J. Abdul Kalam
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