Everything to save their biz from compe. Maybe that's what they call 'fearshara'

That's where you are going wrong, thinking like these dragons, on the contrary those who will be innovative enough to create content will pull viewers hence the revenue will follow them. Think of radio. Before FM stations came in where was that revenue that radio generates going to? Now all radios on air are making money. Those who'll get it right will laugh all the way to the bank.

That's where you are going wrong, thinking like these dragons, on the contrary those who will be innovative enough to create content will pull viewers hence the revenue will follow them. Think of radio. Before FM stations came in where was that revenue that radio generates going to? Now all radios on air are making money. Those who'll get it right will laugh all the way to the bank. [/quote

You are totally right infact the biggest worry for the big 3 should be those start ups on signet sijui youth tv ebru africa njata among others.After 2-3 years those that survive will be specific niches

http://jolini.co.ke/pres...e-supreme-court-ruling/

Involves forceful switch off (TONIGHT) if necessary!!

Please share the page above for the benefit of our members and friends who are not aware that they can watch TV free of charge in the digital platform.

Let's say you are a mandazi baker. You bake them, then use your bicycles to deliver them to kiosks all over town. One day Kidero's gaarment wakes up and says no more bicycles allowed in Nairobi, henceforth only tuktuks will be allowed. Since you don't have a tuktuk, he brings his friend (who you don't know) and has tuktuks and declares that this friend will now be making deliveries for you. And this friend will add his margin when he delivers to your kiosk clients. You protest and Kidero decrees that you must hand over your mandazis to this man. Kidero finally concedes and philanthropically allows you to use one tuktuk, but to serve all your kiosks you need five tuktuks. BTW, you have enough money to buy the five tuktuks. What would you think of Kidero? Why doesn't he setup his own bakery to bake his own mandazis, deliver them using his friend's tuktuks and allow you enough tuktuks to deliver yours?

they will even have a wide reach throughout the country, attracting even more ads hence revenue.

Creating decent content is not easy, and these are guys who pretty much built their biashara around being the only ones with a nationwide coverage.

now we have 50+ other guys who now have the same marketing line, and now the battle moves to quality of content, they failed to invest in the same and instead focused on competing who among the 3 had the best looking girls reading a teleprompter, we now wait and see how they will reinvent themselves.

I really hope they do.

if they remain fta they will have to comply with the law and avail their signal - but they might just decide to go the paytv route and have no monthly charges, thus locking out their signal.

lakini mimi sioni waki revive, they have dug themselves so deep - unless analogue is reinstated.

That said. Any wazuan who can calculate the loss envisaged as a result of this confusion to the media houses especially NMG & SGL. and how/when it shall reflect on financial results.

so if the set top box to distributed by the 3 media houses will still host other TVs, that means they actually anticipate I will not be watching their station all the time? I to say these guys are confused is gross understatement...