
CENTUM IMEAMUA KULEWA
Centum has entered Kenya’s beer market with the signing of Danish brewer Carlsberg’s local distributorship contract.
The deal marks yet another milestone for the Nairobi Securities Exchange-listed investment company, which has lately announced multi-billion shilling projects in real estate and energy.
Centum says the distributorship of the premium beer, which is targets middle class consumers, is a strategy to diversify revenue streams and gulp a piece of the alcohol market dominated by the East African Breweries.
“We are targeting the premium beer market segment. There is space for growth given that Kenya’s per capita consumption of beer remains very low,” Centum chief executive James Mworia told the Business Daily on Monday.