Eish!!! Some people live very empty lives!! Your watch defines you, completes you, you feel empty without it...
That is very sad. You guys need help. And this is an honest observation/advice.
And this does not only apply to watches. If you need material things (especially things that can be categorized as luxuries) to feel complete, that is very sad!
Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good returns.