streetwise wrote:These are some of the fads driven by the CEOs at times when they have a dream only to realise later it was just that.
Think of the many times you see CEOs in the news signing partnerships that end nowhere. Let me not mention any Companies for fear of being biased but I am sure the examples are numerous
May the marketing gurus can tell us what these announcement go to serve
A case of underlings who are too afraid to tell Daktari "its impractical", "its technically impossible", "its not feasible"? I think so.
There are too many cases of senior leaders who will not hear NOs, and they lash out with volcanic fury at those saying it, dismissing them as stumbling blocks or negative or not seeing the big picture. Slick salesmen will sell you air, nothing is "impossible" to them and after you sign the dotted line, they move on to snare another unsuspecting businessman. The techies then crawl out of the woodwork and tell you a whole raft of things which are plain wishful thinking, but then its too late, you have paid and are tryinf to nurse a broken technology into a successful product.
Its important to listen to your own dull-sounding techies and evaluate their advice and not level them like an elephant to grass. They usually can see through polished salesmen's bullshit.
I will leave you now with this short, insightful and hilarious video:
http://m.youtube.com/watch?v=BKorP55Aqvg