@All finally finished reading so in case you didn't catch it -
The decade of SteveHow Apple's imperious, brilliant CEO transformed American business.WHY HIM? Youthful founder gets booted from his company in the 1980s, returns in the 1990s, and in the following decade survives two brushes with death, one securities-law scandal, an also-ran product lineup, and his own often unpleasant demeanor to become the dominant personality in four distinct industries (music, movies, mobile, computing), a billionaire many times over, and CEO of the most valuable company in Silicon Valley.
Jobs laid the foundation for Apple's leap from stable to stratospheric when things looked darkest. The iMac, a breakthrough all-in-one computer and monitor that heralded Apple's return to health.
Over the course of 2001, as global markets fell and the world headed into recession, Apple launched the iTunes music software (in January), the Mac OS X operating system (March), the first Apple retail stores (May), and the first iPod (November), a 5GB model that Apple bragged would hold 1,000 songs.
STEVE JOBS:
"I would rather compete with Sony (SNE) than compete in another product category with Microsoft," he told Time in early 2002. "We're the only company that owns the whole widget -- the hardware, the software, and the operating system. We can take full responsibility for the user experience. We can do things that the other guy can't do."Link:
http://money.cnn.com/2009/11/04...decade.fortune/index.htm