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Equity Bank unveils its MVNO strategy
Rank: Veteran Joined: 2/3/2012 Posts: 1,317
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McReggae wrote:kollabo wrote:What sort of company would slash the charges of its main service by 67%? This after the threat of a new entrant.
It only says one thing...Safcom have been exploiting customers ever since. They read Wazua and now understand the full implications of Equity's entry into mobile money. Which business is a charity bro? Isn't that what they claim? Read Collymore's statement again.
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Rank: Member Joined: 8/17/2011 Posts: 207 Location: humu humu
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Slashing of price by safcom is a classic textbook manouver (industrial economics 101)..the new price could be so low as to realise any profits...a kind of prophylysis or barrier to entry. The new entrant finds it difficult to realise profits and finally close shop...the incubent then push the price back up.
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Rank: Member Joined: 1/15/2010 Posts: 625
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kaifastus wrote:Slashing of price by safcom is a classic textbook manouver (industrial economics 101)..the new price could be so low as to realise any profits...a kind of prophylysis or barrier to entry. The new entrant finds it difficult to realise profits and finally close shop...the incubent then push the price back up. This strategy would hardly work on Equity Bank though. It's not that Equity wants to make its money doing money transfer. It's more that Equity is defending its turf from SCOM and M-PESA. If Equity gives free or almost free calls and SMS to their clients then that could be a huge problem for SCOM. SCOM has been lucky to be competing with mostly Indian companies who have shot themselves in the foot by failing to get their Kenyan employees to have a sense of ownership in their company and therefore always seem foreign. Equity Bank is as Kenyan as it gets and has smart people and the ambition required to compete with SCOM. It's going to be interesting to see how this fight plays out.
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Rank: Member Joined: 8/17/2011 Posts: 207 Location: humu humu
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mv_ufanisi wrote:kaifastus wrote:Slashing of price by safcom is a classic textbook manouver (industrial economics 101)..the new price could be so low as to realise any profits...a kind of prophylysis or barrier to entry. The new entrant finds it difficult to realise profits and finally close shop...the incubent then push the price back up. This strategy would hardly work on Equity Bank though. It's not that Equity wants to make its money doing money transfer. It's more that Equity is defending its turf from SCOM and M-PESA. If Equity gives free or almost free calls and SMS to their clients then that could be a huge problem for SCOM. SCOM has been lucky to be competing with mostly Indian companies who have shot themselves in the foot by failing to get their Kenyan employees to have a sense of ownership in their company and therefore always seem foreign. Equity Bank is as Kenyan as it gets and has smart people and the ambition required to compete with SCOM. It's going to be interesting to see how this fight plays out. I partly concur.. However safcom has NOT been lucky. What they have now is a product of meticulous planning and vision by its team. So far they have managed to fend off competitors and embrace change(especially a reduction of voice) by introducing cutting edge innovative products. Really not diff from what equity has done in the banking sector.its like a competition btwn the best 100m sprinter and the 1500 steeplechase champion. the race in my opinion is a modified one.
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Rank: Elder Joined: 9/23/2009 Posts: 8,083 Location: Enk are Nyirobi
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Safaricom has nothing to lose, Equity has something to gain. Safaricom is the telecommunication company that revolutionalized financial services, carrying with it virtually all banks, consumers and consumer facing businesses. Equity is the bank that revolutionalized banking to Wanjiku, giving a bank account to hitherto unbanked Wanjikus. What Equity wants is recapture pretty Wanjiku that it worked so hard to install in its Simba but was seduced mercilessly by the Green Giant. The Green Giant will not let Wanjiku go without a fight. At the end of the day Equity may recapture some of its Wanjiku clientelle from Mpesa but will never pry away SMEs mobile products, Utilities payments, Conventional voice and data from Safaricom. These two companies are profitable, innovative but simply do not operate in the same space. Life is short. Live passionately.
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Rank: New-farer Joined: 9/24/2012 Posts: 63
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sparkly wrote:Safaricom has nothing to lose, Equity has something to gain.
Safaricom is the telecommunication company that revolutionalized financial services, carrying with it virtually all banks, consumers and consumer facing businesses.
Equity is the bank that revolutionalized banking to Wanjiku, giving a bank account to hitherto unbanked Wanjikus.
What Equity wants is recapture pretty Wanjiku that it worked so hard to install in its Simba but was seduced mercilessly by the Green Giant.
The Green Giant will not let Wanjiku go without a fight.
At the end of the day Equity may recapture some of its Wanjiku clientelle from Mpesa but will never pry away SMEs mobile products, Utilities payments, Conventional voice and data from Safaricom.
These two companies are profitable, innovative but simply do not operate in the same space.
my thoughts exactly...Equity's strategy is not to compete with safcon in telecoms and people should not expect free calls from Finserve.safaricom will continue growing and getting more revenue streams while equity will solidify its place in mobile banking. Above all, guard your heart, for it is the wellspring of life.
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Rank: Member Joined: 2/18/2011 Posts: 448
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arkard wrote:sparkly wrote:Safaricom has nothing to lose, Equity has something to gain.
Safaricom is the telecommunication company that revolutionalized financial services, carrying with it virtually all banks, consumers and consumer facing businesses.
Equity is the bank that revolutionalized banking to Wanjiku, giving a bank account to hitherto unbanked Wanjikus.
What Equity wants is recapture pretty Wanjiku that it worked so hard to install in its Simba but was seduced mercilessly by the Green Giant.
The Green Giant will not let Wanjiku go without a fight.
At the end of the day Equity may recapture some of its Wanjiku clientelle from Mpesa but will never pry away SMEs mobile products, Utilities payments, Conventional voice and data from Safaricom.
These two companies are profitable, innovative but simply do not operate in the same space.
my thoughts exactly...Equity's strategy is not to compete with safcon in telecoms and people should not expect free calls from Finserve.safaricom will continue growing and getting more revenue streams while equity will solidify its place in mobile banking. @sparkly i kindly beg to defer.There exists substantial overlap between Mpesa and the business model finserve is rolling out.Mobile banking is Mpesa fort and had they built on it faster they would have been offering other innovative products.Finserve wants to get a slice of this while offering the convenience of it being linked to a bank thus services like bigger loans,insurance,bank transfers etc. The way I see it,it's like having 2 personal bank accounts,there always is one that is more active thus generating more revenue for the bank while the other less active still generates marginal income for the bank. So one bank gets the loot,the other a few coins but they both make money
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Rank: Elder Joined: 2/26/2012 Posts: 15,980
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mibbz wrote:arkard wrote:sparkly wrote:Safaricom has nothing to lose, Equity has something to gain.
Safaricom is the telecommunication company that revolutionalized financial services, carrying with it virtually all banks, consumers and consumer facing businesses.
Equity is the bank that revolutionalized banking to Wanjiku, giving a bank account to hitherto unbanked Wanjikus.
What Equity wants is recapture pretty Wanjiku that it worked so hard to install in its Simba but was seduced mercilessly by the Green Giant.
The Green Giant will not let Wanjiku go without a fight.
At the end of the day Equity may recapture some of its Wanjiku clientelle from Mpesa but will never pry away SMEs mobile products, Utilities payments, Conventional voice and data from Safaricom.
These two companies are profitable, innovative but simply do not operate in the same space.
my thoughts exactly...Equity's strategy is not to compete with safcon in telecoms and people should not expect free calls from Finserve.safaricom will continue growing and getting more revenue streams while equity will solidify its place in mobile banking. @sparkly i kindly beg to defer.There exists substantial overlap between Mpesa and the business model finserve is rolling out.Mobile banking is Mpesa fort and had they built on it faster they would have been offering other innovative products.Finserve wants to get a slice of this while offering the convenience of it being linked to a bank thus services like bigger loans,insurance,bank transfers etc. The way I see it,it's like having 2 personal bank accounts,there always is one that is more active thus generating more revenue for the bank while the other less active still generates marginal income for the bank. So one bank gets the loot,the other a few coins but they both make money Will Finserve tie itself to Equity only or will it encourage other banks to roll out the same platform? If it does the former, then its a plus to Equity, if it doesn't then it will play out the M-Kesho way. If Safcom takes up the initiative to offer the other banks the same service then there will be no big change. The next big thing in M-Money will be on how well one will render cash irrelevant, product development and innovation. "There are only two emotions in the market, hope & fear. The problem is you hope when you should fear & fear when you should hope: - Jesse Livermore .
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Rank: Elder Joined: 6/23/2009 Posts: 14,321 Location: nairobi
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Only thing that is certain.. Safaricom will become less profitable especially due to opening up of its mpesa agent network to other MTS providers. Still cant believe Scom used to charge over 10bob per minute on a voice call and immediately reduced it when the Airtel price wars kicked in.. If Safaricom was a person, he/she would be in jain for extortion! COOP, IMH, KEGN, KQ, MTNU
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Rank: Elder Joined: 2/26/2012 Posts: 15,980
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obiero wrote:Only thing that is certain.. Safaricom will become less profitable especially due to opening up of its mpesa agent network to other MTS providers. Still cant believe Scom used to charge over 10bob per minute on a voice call and immediately reduced it when the Airtel price wars kicked in.. If Safaricom was a person, he/she would be in jain for extortion! And guess what, they made more money then. There's something you havent learnt about reduced prices in a mass market. Watch and learn. "There are only two emotions in the market, hope & fear. The problem is you hope when you should fear & fear when you should hope: - Jesse Livermore .
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