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That Simba Cement ad seems racist to me
lisaox
#1 Posted : Thursday, July 24, 2014 10:51:40 AM
Rank: Member

Joined: 7/4/2010
Posts: 118
I dont know if anyone else has gotten that kafeeling when you watch simba cement advert on TV. From the advert, the caucasian guy seems to be the overall boss, the asian guy is the designer or qs or architect, and the miro guy is the one with the kofia, obviously the one on site constructing.... Ai, the people who did this ad did not have this market in mind, its off in my view
nakujua
#2 Posted : Thursday, July 24, 2014 11:08:54 AM
Rank: Elder

Joined: 12/17/2009
Posts: 3,583
Location: Kenya
Quote:

Ai, the people who did this ad did not have this market in mind, its off in my view


kwani how is the market ? the ad seems very relevant to that market.
McReggae
#3 Posted: : Thursday, July 24, 2014 11:11:57 AM
Rank: Elder

Joined: 6/17/2008
Posts: 23,365
Location: Nairobi
nakujua wrote:
Quote:

Ai, the people who did this ad did not have this market in mind, its off in my view


kwani how is the market ? the ad seems very relevant to that market.


Captures it the way it is, mbona tunaogopa ukweli sometimes yawa???
..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
masukuma
#4 Posted : Thursday, July 24, 2014 11:22:54 AM
Rank: Elder

Joined: 10/4/2006
Posts: 13,823
Location: Nairobi
McReggae wrote:
nakujua wrote:
Quote:

Ai, the people who did this ad did not have this market in mind, its off in my view


kwani how is the market ? the ad seems very relevant to that market.


Captures it the way it is, mbona tunaogopa ukweli sometimes yawa???

I have not issue with the hierarchal innuendo but i think the audio is poorly done like that part they say - 'introducing' the accent is terrible hiyo ni accent ya wapi?
All Mushrooms are edible! Some Mushroom are only edible ONCE!
2012
#5 Posted : Thursday, July 24, 2014 11:38:05 AM
Rank: Elder

Joined: 12/9/2009
Posts: 6,592
Location: Nairobi
Stop reading too much into it. It's a useless ad that says nothing and has little impact if any. I wish they had spent that money giving facts about cement and maybe someone could go like "wow I didn't know that". That would have higher recall.

BBI will solve it
:)
Impunity
#6 Posted : Thursday, July 24, 2014 12:03:53 PM
Rank: Elder

Joined: 3/2/2009
Posts: 26,331
Location: Masada
lisaox wrote:
I dont know if anyone else has gotten that kafeeling when you watch simba cement advert on TV. From the advert, the caucasian guy seems to be the overall boss, the asian guy is the designer or qs or architect, and the miro guy is the one with the kofia, obviously the one on site constructing.... Ai, the people who did this ad did not have this market in mind, its off in my view


That exactly what was intended, for people like you talk about it and market the Simba cement.
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freiks
#7 Posted : Thursday, July 24, 2014 12:09:22 PM
Rank: Veteran

Joined: 6/8/2010
Posts: 1,734
lisaox wrote:
I dont know if anyone else has gotten that kafeeling when you watch simba cement advert on TV. From the advert, the caucasian guy seems to be the overall boss, the asian guy is the designer or qs or architect, and the miro guy is the one with the kofia, obviously the one on site constructing.... Ai, the people who did this ad did not have this market in mind, its off in my view

This racism thing sometimes its over rated, i saw man-city walked off the pitch in protest after their guy was shown a red card and he complained that he was racially abused. We just need to agree that we are who we are and live with it. if a guy calls me black i call him back white or colorless
Life is an endless adventure
Wainadi
#8 Posted : Thursday, July 24, 2014 12:14:12 PM
Rank: Member

Joined: 8/6/2013
Posts: 640
freiks wrote:
lisaox wrote:
I dont know if anyone else has gotten that kafeeling when you watch simba cement advert on TV. From the advert, the caucasian guy seems to be the overall boss, the asian guy is the designer or qs or architect, and the miro guy is the one with the kofia, obviously the one on site constructing.... Ai, the people who did this ad did not have this market in mind, its off in my view

This racism thing sometimes its over rated, i saw man-city walked off the pitch in protest after their guy was shown a red card and he complained that he was racially abused. We just need to agree that we are who we are and live with it. if a guy calls me black i call him back white or colorless

Call them Pink.
Its all good.
nakujua
#9 Posted : Thursday, July 24, 2014 12:17:58 PM
Rank: Elder

Joined: 12/17/2009
Posts: 3,583
Location: Kenya
freiks wrote:
lisaox wrote:
I dont know if anyone else has gotten that kafeeling when you watch simba cement advert on TV. From the advert, the caucasian guy seems to be the overall boss, the asian guy is the designer or qs or architect, and the miro guy is the one with the kofia, obviously the one on site constructing.... Ai, the people who did this ad did not have this market in mind, its off in my view

This racism thing sometimes its over rated, i saw man-city walked off the pitch in protest after their guy was shown a red card and he complained that he was racially abused. We just need to agree that we are who we are and live with it. if a guy calls me black i call him back white or colorless

shida ni, color black has already been de-monized and white has been 'god-ified'.
its like a person calling you 'mafi ya kuku wewe' and you respond back 'kuku choma na kachumbari wewe' smile
Swenani
#10 Posted : Thursday, July 24, 2014 12:47:25 PM
Rank: User

Joined: 8/15/2013
Posts: 13,237
Location: Vacuum
lisaox wrote:
I dont know if anyone else has gotten that kafeeling when you watch simba cement advert on TV. From the advert, the caucasian guy seems to be the overall boss, the asian guy is the designer or qs or architect, and the miro guy is the one with the kofia, obviously the one on site constructing.... Ai, the people who did this ad did not have this market in mind, its off in my view


The guilty are always afraid and suspicious
If Obiero did it, Who Am I?
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