It is too early to say. The sellers want to maximize their returns but if Flame Tree wants to raise cash, they need to be prudent and let the 'new' investors earn something so they will return. If the current shareholders 'squeeze' the new investors, then they will be turned off next time Flame Tree wants to raise money.
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett