This move is typical of some Kenyan businesses.
A company suffers low earnings/declining business and instead of increasing the value proposition for customers, it increases the price.
Anyone in Dyer and Blair should be worried. This is a sign that their solvency/ liquidity is not well and they may not even afford to take the Investment Banking licence next time.
I would have expected them to target bigger corporate accounts, do IPOs/ SIPOs etc (stuff that IBs make money from). OR put in place cost saving measures by using ICT, closing brick & mortar branches, engaging staff on performance basis.
Life is short. Live passionately.