TRUE.
Plus this reminds me a TED I once watched. About the "Near Win" which we always take for granted.
That moment when you almost hit the target but never do. Explains how "Silver" Medalists have a higher drive to come back and WIN more than the "Bronze" guys. Most "unfinished" work of art has made artists more money than what they "signed" as finished.
In short, "THE NEAR WIN" needs to be taken more seriously as well.
Life is joy, death is peace, but the transition is very difficult.