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EABL sending hundreds home
Mwafrikah
#11 Posted : Tuesday, March 31, 2009 11:40:00 AM
Rank: Member

Joined: 9/8/2007
Posts: 75
I cant agree even more with @Burning Spear...

EABL should focus on its key competency and shed off 'tusker project fame' which does not add much brand equity or value to its product line...they need to reposition smartly across the diverse market segments while not spreading too thin

The fool folds his arms and consumes his own flesh. Better is one handful with tranquility than two with toil and a chase after wind!
Eddiemundu
#12 Posted : Tuesday, March 31, 2009 12:00:00 PM
Rank: Member

Joined: 4/23/2007
Posts: 67
Guys yu need to understand that Every Marketing Intiative has a TARGET Market.

Project Fame is one of those Marketing strategies that Targets Youth below 30 years who think being a 'SINGER' (Read Screamer ) is Vogue..AND SO IS Bingeing!

Project fame and the like will not influence the Drinking Habit of Tar-Sniffing-Sots like Njung'e and T-baridi..these are Jailbirds who will still drink anything mpende musipende!

One a more Financial Tone,EABL needs to Restructure after Upgrading their Brewing Plant to a More Intelligent and cost effective System that requires less Human intervention..These were the ABNORMAL LOADS they were Ferrying Late last year from mombasa to Nairobi..


M'c Kende Siafu !
Njunge
#13 Posted : Tuesday, March 31, 2009 12:24:00 PM
Rank: Elder

Joined: 2/7/2007
Posts: 11,935
Location: Nairobi
@Eddie,

Could it be they are looking more upon TZ and UG for production?......I say so course of late,most pubs in Nyanza,Western and upper RV are stocked with beer from UG.This more so for guinness brand.......and man,those Ugandans can't be using barley to make the stuff.Nikikamata tano kubwa nina delete......


Guka wa bijuti...
Nothing great was ever achieved without enthusiasm.
hisah
#14 Posted : Friday, April 04, 2014 7:09:06 AM
Rank: Chief

Joined: 8/4/2010
Posts: 8,977
enigma wrote:
Zain's 141 will pale in comparison to how many ppl EABL has and continue to send home!

its called restructuring.More profits for them.

Its just business,nothing personal....or is it?


top cat

Above post was on March 31st 2009.

Fast fwd to Q1 2014... yu mobile, orange KE and EABL...

Does history repeat itself or is it that time is not linear, but a circle...

$15/barrel oil... The commodities lehman moment arrives as well as Sovereign debt volcano!
hisah
#15 Posted : Friday, April 04, 2014 7:12:04 AM
Rank: Chief

Joined: 8/4/2010
Posts: 8,977
FundamentAli wrote:
Business Daily last week had a story about the falling consumption of alcoholic drinks. Wine was the least affected at 11%. Beer sales were said to be down by more than 40%. That is why you see people being sent home. No one knows anything about how long this downturn will last. No one is taking chances.


Fundamentals + Sentiments = Position

$15/barrel oil... The commodities lehman moment arrives as well as Sovereign debt volcano!
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