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Serengeti breweries to distribute Diageo=EABL spirits in TZ
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BGL
#1 Posted : Tuesday, November 24, 2009 12:22:00 PM
Rank: Veteran


Joined: 10/11/2009
Posts: 1,223
Dar es Salaam,November 24,2009
At the prestigious Kempinski Hotel,Serengeti Breweries today held a launch to inaugurate the distribution of EABL and Diageo brands in Tanzania. This event will ensure that SBL have the sole distributorship rights for brands such as Johnnie Walker,Bond 7,Smirnoff,Richot Brandy,Chelsea,Captain Morgan,Popov Vodka and Gilbeys Gin in Tanzania.

I foresee a situation whereby SAB (may) join hands with Keroche in the future and the return of the beer wars witnessed in '2000-2002'.

For more info check the eabl website www.eabl.com

History will not remember you for your IQ. It will remember you for what you did. “Genius is 1 percent inspiration, 99 percent perspiration.” Thomas Edison
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McReggae
#2 Posted : Tuesday, November 24, 2009 1:05:00 PM
Rank: Elder


Joined: 6/17/2008
Posts: 23,365
Location: Nairobi
The w can get bac those buy 1 get 2 promotions as we continue to water our throughts with those waters!!!!

The chief value of money lies in the fact that one lives in a world in which it is overestimated.
..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
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VituVingiSana
#3 Posted : Tuesday, November 24, 2009 11:18:00 PM
Rank: Chief


Joined: 1/3/2007
Posts: 18,110
Location: Nairobi
Serengeti is a powerhouse in N.Tanzania (Arusha & Moshi) & has 12% of the (overall) Tanzania market whereas keroche is small waru for now... less than 5%...

akina tabitha karanja will be happy & lucky if SABMiller buys them out just as a madharao move against EABL/Diageo.

Greedy when others are fearful,Very fearful when others are greedy - to paraphrase WB
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett
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