The latest market share research indicates Ariel is the top detergent brand in kenya.

How could we ? How do you walk to a supermarket, choose a foreign brand over our homegrown guided by nothing else apart from an aggressive marketing campaign ? Are we really that cheap and easy to confuse, sorry, convince.

Then sit down and complain about youth unemployment ! ! !

Its basic economics. There is a wazuan who had a beautiful tagline about producing what you consume and consuming what we produce.

In my household, the only imported brand allowed is pampers.

When reckitt closed their Kenyan operations, I dropped their brands I.e. dettol, jik and harpic. Even the fact that they outsource some of the manufacturing locally to orion chemicals was not good enough for me. Roberts and ace were my natural choices.

Damn Kenyans and their poor choices.

I think it will be hard to move people from Ariel. If you go to the mtumba/2nd hand boutique sellers they all tell you they use Arial because it cleans and brightens at the same time. That's a big market and they are the reason why Arial is up there. Now ask the mamas who go around estates washing clothes for bachelors especially. Guys buy what they are told and those mamas recommend Ariel. It's sad that Kenyans may lose jobs but these are the consequences that come with the global market.
Another brand in foreseeable danger is Tusker. The brand is not growing but Heineken is experiencing massive growth in consumer numbers.

It burns hands and I experienced it firsthand at the back of my fingers.

We have enough witness accounts to make them improve the brand.I am stuck to Ariel.

The worst omo is the coloured one,causes the skin to chip after use.It's like acid.

Don't they ever do tests on real humans like Johnsons,Gillette etc etc?

They should know that we consumers are more interested in performance and not Brand after all Brand imo is for company's profits while performance is the consumer's ultimate choice.

I recall reading that some (all?) detergents contain enzymes to 'digest' dirt, especially that which is of protein nature. Problem is, the skin is also protein and is 'digestible' too and therefore an intricate balance is required. Hii ya Omo seems like they overdid it.