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How did we let Ariel overtake Omo
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willin2learn
#11 Posted : Wednesday, February 05, 2014 4:09:00 PM
Rank: Veteran

Joined: 2/12/2008
Posts: 1,178
Utility overrides patriotism while making my shopping decision.
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2012
#12 Posted : Wednesday, February 05, 2014 4:14:02 PM
Rank: Elder

Joined: 12/9/2009
Posts: 6,592
Location: Nairobi
iller wrote:
Omo is not a local brand. And FYI omo owns sunlight


Unilever owns Omo and Sunlight. Maybe they need to sell Omo to Bidco like they did Kimbo.

BBI will solve it :)
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  | | Edit by user: Wednesday, February 05, 2014 4:15 PM | Reason: Not specified
FRM2011
#13 Posted : Wednesday, February 05, 2014 4:48:56 PM
Rank: Elder

Joined: 11/5/2010
Posts: 2,459
2012 wrote:
FRM2011 wrote:
How could we ? How do you walk to a supermarket, choose a foreign brand over our homegrown guided by nothing else apart from an aggressive marketing campaign?


Homegrown??
Most people believe that Omo is a local brand. Omo is as foreign as Ariel. Just because we used 504s for a long time doesn't mean we should not buy better more efficient Toyotas. Omo has failed somewhere hence the punishment by consumers.


My defn of local is simply where the manufacturing plant is located. Hope the good people at Unilever can hear the complaints about quality. But for the love of our crawling economy, please buy sunlight not Ariel.
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FRM2011
#14 Posted : Wednesday, February 05, 2014 4:51:05 PM
Rank: Elder

Joined: 11/5/2010
Posts: 2,459
Lolest! wrote:
2012 wrote:
FRM2011 wrote:
How could we ? How do you walk to a supermarket, choose a foreign brand over our homegrown guided by nothing else apart from an aggressive marketing campaign?


Homegrown??
Most people believe that Omo is a local brand. Omo is as foreign as Ariel. Just because we used 504s for a long time doesn't mean we should not buy better more efficient Toyotas. Omo has failed somewhere hence the punishment by consumers.

we know where it has failed @essyk tells us it's 'hard on hands' (rem the toss advert, it was aimed at Omo!)

Tough on garments too, making them fade

should Unilever continue producing such a product and expect us to suffer in the name of patriotism?


Kindly then settle for toss or sunlight.
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FRM2011
#15 Posted : Wednesday, February 05, 2014 4:53:09 PM
Rank: Elder

Joined: 11/5/2010
Posts: 2,459
willin2learn wrote:
Utility overrides patriotism while making my shopping decision.


Good point. But when you have a reasonable alternative that is locally manufactured, please settle for it. Its much helpful than voting.
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iller
#16 Posted : Wednesday, February 05, 2014 5:04:28 PM
Rank: Member

Joined: 3/25/2013
Posts: 552
Location: Asgard
2012 wrote:
iller wrote:
Omo is not a local brand. And FYI omo owns sunlight


Unilever owns Omo and Sunlight. Maybe they need to sell Omo to Bidco like they did Kimbo.

My bad. Thanks for the correction
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2012
#17 Posted : Wednesday, February 05, 2014 5:16:19 PM
Rank: Elder

Joined: 12/9/2009
Posts: 6,592
Location: Nairobi
FRM2011 wrote:
2012 wrote:
FRM2011 wrote:
How could we ? How do you walk to a supermarket, choose a foreign brand over our homegrown guided by nothing else apart from an aggressive marketing campaign?


Homegrown??
Most people believe that Omo is a local brand. Omo is as foreign as Ariel. Just because we used 504s for a long time doesn't mean we should not buy better more efficient Toyotas. Omo has failed somewhere hence the punishment by consumers.


My defn of local is simply where the manufacturing plant is located. Hope the good people at Unilever can hear the complaints about quality. But for the love of our crawling economy, please buy sunlight not Ariel.


I think it will be hard to move people from Ariel. If you go to the mtumba/2nd hand boutique sellers they all tell you they use Arial because it cleans and brightens at the same time. That's a big market and they are the reason why Arial is up there. Now ask the mamas who go around estates washing clothes for bachelors especially. Guys buy what they are told and those mamas recommend Ariel. It's sad that Kenyans may lose jobs but these are the consequences that come with the global market.
Another brand in foreseeable danger is Tusker. The brand is not growing but Heineken is experiencing massive growth in consumer numbers.

BBI will solve it :)
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Chaka
#18 Posted : Wednesday, February 05, 2014 5:38:25 PM
Rank: Elder

Joined: 2/16/2007
Posts: 2,114
FRM2011 wrote:
kysse wrote:
Omo can continue sitting pretty on the shelves because it burns hands.

If you want to beat the competition,please beat their standard.

Sunlight/Ariel anytime.


Don't know much about burning hands. All I know is that if I buy Ariel, then I shouldn't complain if my younger brother remains jobless because I will have created a job in Egypt.


You mean the ariel sold here is imported from Egypt?Who owns this brand?
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urstill1
#19 Posted : Wednesday, February 05, 2014 5:54:53 PM
Rank: User

Joined: 9/6/2013
Posts: 1,446
Location: In a house
Chaka wrote:
FRM2011 wrote:
kysse wrote:
Omo can continue sitting pretty on the shelves because it burns hands.

If you want to beat the competition,please beat their standard.

Sunlight/Ariel anytime.


Don't know much about burning hands. All I know is that if I buy Ariel, then I shouldn't complain if my younger brother remains jobless because I will have created a job in Egypt.


You mean the ariel sold here is imported from Egypt?Who owns this brand?


P & G
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quicksand
#20 Posted : Wednesday, February 05, 2014 6:01:28 PM
Rank: Veteran

Joined: 7/5/2010
Posts: 2,061
Location: Nairobi
kysse wrote:
Omo can continue sitting pretty on the shelves because it burns hands.

If you want to beat the competition,please beat their standard.

Sunlight/Ariel anytime.

Burns hands? Never noticed.
If you ask me I would tell you that is a concept that was sneaked into people's minds by devious marketing minds and then it stuck and became a yardstick. There is another, colgate triple action I think,..or Jameson's double distilled. You imagine it, therefore it becomes real.
If you asked somebody who has never been exposed to advertising to compare and contrast the 2 the concept of 'burnt hands' wouldn't come up. Probably. smile
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