I am thinking of it this way. (NB this my guesswork)
Set top box distributors have bought the airtime in NTV, KTN, Shittyzen for effective advertisement before people 'eat' all the money in the festive season, they buy the box for ushago guys.
Could this be the case, coz it doesn't make sense why they did it, financially and why would K24 rebel.
Give this fellows 100M to switch off for 24hrs, Then sell 5million boxes with a profit of 100/-, thats 500M.
ITS A MARKETING GIMMICK! VERY VERY VERY EFFECTIVE.
Receive with simplicity everything that happens to you.” ― Rashi