nakujua wrote:They have been and are still a public broadcaster, and I think they have one of the widest reach, they have produced some of the best journalists and both radio and tv personalities, their local productions have in the past and present enjoyed large following in the region, I also have a feeling they are the biggest employer among the other broadcast media houses and so far they are the only local guys who have a digital broadcast setup via signet.
not bad for a public corporation.
A good starting point.
IMO, being a public broadcaster, we should free it up from the profit motive as the sole reason for its existence and operation. I dunno how other countries handle their public broadcaster operations, but I think KBC should not have to fight it out with the other purely commercial outfits for its existence. I think we should bite the bullet and fund it fully.
Once freed up from this, we can then sanction it to concentrate on whatever else that a media company should do. I have in mind them researching on and coming up with locally relevant (as opposed to just buying) documentaries, sports programs, science shows, etc as well as truly national news. I want, as a viewer, to be informed of how my brothers and sisters in far-flung places of Kenya are doing, be it those in Mandera, Turkana, Kuria, Lamu, etc. I wanna know how these people live, what is their culture like, their environment, their challenges, way of life, etc. I don't want to always have news about Nairobi and neighboring counties, or always be told about Garissa only when terrorists strike, no. Kenya is much bigger than that.
In so doing, KBC can, in a small way, contribute to generating some excitement and interest about other kenyan's culture which may go a long way in extinguishing negative ethnicity, promoting our sense of nationhood as well as perhaps exciting some interest in domestic tourism. KBC should never have to compete with the commercial broadcasters in screening the Oga/Phillipino/Latino rubbish that currently passes for prime-time programming in virtually all our tv stations. I know I'd be their most loyal viewer if only they could give me this kind of 'alternative' programming.
Life is like playing a violin solo in public and learning the instrument as one goes on.