I think its all about marketing their brand, everything else is in place. Most Kenyans are not really aware of what K24 have to offer. If there's one thing that has really worked well for Citizen ni Roadshows....they've played a huge role in the development of Citizen TV. Apart from the Billboards i have not really seen any attempt by Mediamax to market their brands. Perhaps they need a few roadshows around the country or more Vernacular stations to replicate Kameme FM's performance over Royal Media's Inooro FM. Kenyans are fans of local programmes such as Papa Shirandula, Churchill, Mwala, TPF etc perhaps they need to negotiate contracts with such.....isn't that what Citizen. Anyway what do i know......