From my observation, Afia is giving Coca-Cola products a run for their money. I realised that Fia is a force to recon with while waiting for a matatu in Thika. A man called out to a hawker and asked: "Uko na Afia Mango?"

Yaani; he asked for a specific flavour by name. I looked around and noticed that nearly all the traders at the stage had stocked Afia.

Amazing! With virtually not mass media advertising, and no promotional offers or competiontions, this soft drink has entrenched itself deeply in the market.

It looks like another "Equity Bank" type of market take-over. Coca-Cola of course has "Minute Maid" [which is not-only harsh on the tongue - both in taste and in pronunciation - but also not clear it is "minute=60 seconds" or "minute=tiny"!!!]

Whatever it is, Minute Maid is no where near Afia in market penetration. Unfortunately for Coca-Cola, their Kenya operations are spearheaded by SABCO; a South African entity. And we know how South Africans have fared in the Kenya market...

prices are almost at par. In supermarkets minute maid is 60 and afia is 58. Mukiha why not try the minute maid apple-mango flavor. i find it quite good. I believe it should be pronounced as minute (Sixty seconds).

There is even a time Coca Cola wanted to buy out Afia mzee akakataa!!!

Zuri is barely 4 months old in the market, also quite good!!!

......in penetration, Afia is king!!!!

Afia is really good. BTW you can now drink Afia in DRC and Gabon courtesy of a certain Somali trader who has a distributorship in Eastleigh and is now a millionaire.

@McR,
Mzee ni nani?Do these guys make their own fruit juice concentrate ama they buy it?