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National Bank (K) new logo copied from Canada National Bank
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2012
#1 Posted : Friday, May 31, 2013 12:03:42 PM
Rank: Elder

Joined: 12/9/2009
Posts: 6,592
Location: Nairobi


I hope they did not pay for this bad imitation. What's happening to the Kenya creative minds? Are they rotting? Yaani they couldn't even rip-off another bank not called National Bank?

Sauna ad

Apparently these 2 fakes came from the same ad agency. What an easy way to make mulas.

BBI will solve it :)
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  | | Edit by user: Friday, May 31, 2013 12:05 PM | Reason: Not specified
muganda
#2 Posted : Friday, May 31, 2013 12:22:32 PM
Rank: Elder

Joined: 9/15/2006
Posts: 3,907
Are they all supposed to be a play on the first letter (N)?
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  | | Edit by user: Friday, May 31, 2013 12:26 PM | Reason: Not specified
The optimist
#3 Posted : Friday, May 31, 2013 1:42:48 PM
Rank: Member

Joined: 6/14/2010
Posts: 521
Location: Nairobi
muganda wrote:
Are they all supposed to be a play on the first letter (N)?






Does it matter really? @Mugada, I think your examples are biased to suit your argument. Take another example like national oil and see the difference.
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dunkang
#4 Posted : Friday, May 31, 2013 2:01:57 PM
Rank: Elder

Joined: 6/2/2011
Posts: 4,824
Location: -1.2107, 36.8831


Its all right
Receive with simplicity everything that happens to you.” ― Rashi

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jerry
#5 Posted : Friday, May 31, 2013 3:34:02 PM
Rank: Elder

Joined: 9/29/2006
Posts: 2,570
The optimist wrote:
muganda wrote:
Are they all supposed to be a play on the first letter (N)?






Does it matter really? @Mugada, I think your examples are biased to suit your argument. Take another example like national oil and see the difference.

I thought that's the difference he wanted to see, not copy cats!!!
The opposite of courage is not cowardice, it's conformity.
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2012
#6 Posted : Monday, June 03, 2013 9:02:20 AM
Rank: Elder

Joined: 12/9/2009
Posts: 6,592
Location: Nairobi
I'm actually very disappointed by National Bank Kenya and/or the agency that conned them into buying this.

BBI will solve it :)
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digitalempire
#7 Posted : Monday, June 03, 2013 11:13:45 AM
Rank: Hello

Joined: 4/15/2013
Posts: 8
Location: Nairobi
The rebranding was completely unnecessary aside from the poor choice of color resembling 'top layer'.
NBK should have shifted focus on delivering consistent growth, being more innovative, growing the client base and establishing a wider branch presence.
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rryyzz
#8 Posted : Monday, June 03, 2013 4:15:17 PM
Rank: Member

Joined: 5/19/2012
Posts: 552
digitalempire wrote:
The rebranding was completely unnecessary aside from the poor choice of color resembling 'top layer'.
NBK should have shifted focus on delivering consistent growth, being more innovative, growing the client base and establishing a wider branch presence.

And you never loved 'top layer' ? Rebranding may be the first phase, lets give them a chance.
Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.... Leo Buscaglia
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2012
#9 Posted : Monday, June 03, 2013 4:55:47 PM
Rank: Elder

Joined: 12/9/2009
Posts: 6,592
Location: Nairobi
digitalempire wrote:
The rebranding was completely unnecessary aside from the poor choice of color resembling 'top layer'.
NBK should have shifted focus on delivering consistent growth, being more innovative, growing the client base and establishing a wider branch presence.


I have never met a better case for rebranding as this. This guys more than needed complete make-over, plastic surgery, overhaul etc. They had a terrible image visually and emotionally. This was a perfect case for rebranding.
That said, I love the yellow and brown but it's unfortunate they had to go and copy an existing logo for another National Bank. I also don't like the slogan/tagline Banking on Better. Better than who BBK? KCB? Equity? Or are they saying they are now better than they were which leads me to ask; who cares?

BBI will solve it :)
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Lucid_Iam
#10 Posted : Monday, June 03, 2013 6:28:05 PM
Rank: Member

Joined: 9/30/2011
Posts: 483
2012 wrote:
digitalempire wrote:
The rebranding was completely unnecessary aside from the poor choice of color resembling 'top layer'.
NBK should have shifted focus on delivering consistent growth, being more innovative, growing the client base and establishing a wider branch presence.


I have never met a better case for rebranding as this. This guys more than needed complete make-over, plastic surgery, overhaul etc. They had a terrible image visually and emotionally. This was a perfect case for rebranding.
That said, I love the yellow and brown but it's unfortunate they had to go and copy an existing logo for another National Bank. I also don't like the slogan/tagline Banking on Better. Better than who BBK? KCB? Equity? Or are they saying they are now better than they were which leads me to ask; who cares?

The common Kenyan out there will never know if this was copied from another bank, the only resemblance that may matter is that of Nation Media. Banking on Better is ok, its simple and easy to remember. 'Making the difference' doesn't inspire either.
The choice of color is what was right with this re-branding, its what the common man will identify with, being a 'shouting color' will make sure we notice it anywhere we go. Look at MTN.
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