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Brands targeting men with women brands.
2012
#1 Posted : Monday, May 27, 2013 2:46:37 PM
Rank: Elder

Joined: 12/9/2009
Posts: 6,592
Location: Nairobi
Is the new marketing gimmick to target men with women products? Does it work?

Femidom (or is it Femidom) male condoms?

Rexona for men?

BBI will solve it
:)
marex
#2 Posted : Monday, May 27, 2013 2:55:21 PM
Rank: Member

Joined: 10/4/2007
Posts: 656
Its part of a wider strategy called Cross Gender Advertising, where, Male celebrities are also being used to endorse female products, esp Athletes. That was the subject of my Masters Thesis
The way I am
Angelica _ann
#3 Posted : Monday, May 27, 2013 3:01:54 PM
Rank: Elder

Joined: 12/7/2012
Posts: 11,939
marex wrote:
Its part of a wider strategy called Cross Gender Advertising, where, Male celebrities are also being used to endorse female products, esp Athletes. That was the subject of my Masters Thesis


Phd thesis will be momos and advertising @rototank.
In the business world, everyone is paid in two coins - cash and experience. Take the experience first; the cash will come later - H Geneen
marex
#4 Posted : Monday, May 27, 2013 3:04:44 PM
Rank: Member

Joined: 10/4/2007
Posts: 656
Angelica _ann wrote:
marex wrote:
Its part of a wider strategy called Cross Gender Advertising, where, Male celebrities are also being used to endorse female products, esp Athletes. That was the subject of my Masters Thesis


Phd thesis will be momos and advertising @rototank.



hehe, nope

Phd has to do with Health Commucation from an Asunta Wagura perspective
The way I am
maka
#5 Posted : Monday, May 27, 2013 3:36:17 PM
Rank: Elder

Joined: 4/22/2010
Posts: 11,522
Location: Nairobi
Angelica _ann wrote:
marex wrote:
Its part of a wider strategy called Cross Gender Advertising, where, Male celebrities are also being used to endorse female products, esp Athletes. That was the subject of my Masters Thesis


Phd thesis will be momos and advertising @rototank.

Laughing out loudly
possunt quia posse videntur
washiku
#6 Posted : Tuesday, May 28, 2013 9:19:14 AM
Rank: Chief

Joined: 5/9/2007
Posts: 13,095
maka wrote:
Angelica _ann wrote:
marex wrote:
Its part of a wider strategy called Cross Gender Advertising, where, Male celebrities are also being used to endorse female products, esp Athletes. That was the subject of my Masters Thesis


Phd thesis will be momos and advertising @rototank.

Laughing out loudly


Laughing out loudly Laughing out loudly Laughing out loudly
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