Thats why you'd have to brand yourself and deliver a top of the line product that most cant easily deliver on. Think Iphone in the beginning, by the time competitors catch on you'd have cemented your status. Actually taking a class on branding right now, would be sad if someone else took this idea and you watch them prosper from it. Though as Accelrisk said, maybe the GoK doesnt allow people to make these coins? But then again, with the internet, how would they able to control who can make what?