When I think about online business in Kenya I try to compare it with mobile phones? Mobile phones solved a problem in Kenya,a cheap and convenient method of communication for the masses. The first thing you need to do is define what your online business will do and why offering it online and through you is necessary? You should not look at it from your perspective but from your customers perspective? What problem are you solving for them? Another thing you should consider are the internet access points of Kenyans - is it mobile or desktop if it's desktop is at home,cyber or at work?Difficult to know.

Lastly,the thing I find the most difficult to decipher is the role the internet plays in our society and to what extent are people comfortable in engaging with it? What are Kenyans views on what the internet is?Is it a social platform,educational/informational,entertainment,financial...Basically I think the dominant roles it plays in our society is where more resources will be allocated to continue to satisfy that function.What are your thoughts?

It's not about access.It's about demographics.
Kenya Demographics 1
Demographics 2

If you look at the two above links its safe to say that 50% of Kenyans are under 25.These are individuals who see nothing new with M-pesa or the internet.As they start to getting into work and colleges/universities they will expect these technologies to be common place in doing business and other activities. That's when things will get interesting.

There is definitely money to be made because internet usage is part of our lives now more than ever. We use the internet to do almost anything and the people are there waiting to visit your site.The more visitors you have the more you can earn. I actually know of guys who own websites in Kenya and they are very successful and make a lot of money of them.

True true.Perception is everything.