Honestly its only the educated who mind, the not so learned might be jazzed to appear in commercials, you just know how people love to be on tv, I can just see someone updating their status that im on tv, switch to chanel bla bla bla....hahaha only this time it will be FB video, they are/ have already rolled that out. The stock is up over 3%!! But I agree,this is pushing it, but hey if majority wont mind, im happy. Time will tell.