The decision by the Minister to cancel the deal is the most stupid and illogical decision yet in this government! So will she donate her own money to revamp the stadium? In Melbourne,Australia one of the main stadiums has long been known as Telstra Dome - because of a sponsorship deal with the largest telcom company in the country. Recently the naming rights were bought out by an upcoming airline Middle East airline co - Etihad Airlines. Read the following extract about the millions of dollars that are being paid by these companies to get naming rights - a clever way of ensuring that stadiums are of world-class standards.
Naming rights history
The stadium was constructed by Baulderstone Hornibrook and opened on 9 March 2000,as Colonial Stadium. Colonial State Bank paid $32.5 million for 10 years of naming rights. [2] In 2000,Commonwealth Bank took over Colonial State Bank and sold the naming rights to Telstra for about $50 million. The name was changed to Telstra Dome on 1 October 2002. It was also colloquially referred to as simply 'The Dome',particularly by clubs who are sponsored by rival telecommunications companies. On 1 March 2009 the name was changed to Etihad Stadium,for an expected period of five years,when the naming rights transferred to Etihad Airways.[6]
http://en.wikipedia.org/wiki/Docklands_Stadium